1. Amazon and other tech giants have pledged to create a set of standards when it comes to medical records—something they say is a massive burden to patients and receiving the care they need quickly. On Monday, Alphabet, Amazon, IBM, Microsoft and Salesforce spoke out at an event in Washington, D.C. called the Blue Button 2.0 Developer conference. "We are jointly committed to removing barriers for the adoption of technologies for healthcare interoperability, particularly those that are enabled through the cloud and AI. We share the common quest to unlock the potential in healthcare data, to deliver better outcomes at lower costs," the companies said in a statement at the conference. While transparent standards will ultimately help patients, it will also help the tech giants as they attempt to enter the $3 trillion health system. — CNBC 

2. The U.K.'s advertising regulatory body has ruled that Amazon Prime's one-day delivery claim was misleading for consumers. The Advertising Standards Authority (ASA) said that a "significant proportion of Prime-labeled items were not available for delivery the next day," after 280 consumers complained about the misleading information. "Because consumers were likely to understand that, so long as they did not order too late, all Prime items would be available for delivery the next day with the one-day delivery option… we concluded that the ad was misleading," the ASA report stated. — CNBC

3. Amazon and Twitter are looking for more ways to bring users live sports. The two companies are pitching sports leagues by saying they are perfect partners because of their global reach and their ability to serve customers on their smartphones. Amazon also says they are well-positioned to reach a demographic that isn't glued to their televisions. “Sports leagues get it,” said Richard Au, Amazon’s director of Prime Video Channels. “They need to make sure the product is relevant across age groups and demographics.” — BLOOMBERG

1. Amazon may have to drop its next day delivery claim in the U.K., after the Advertising Standards Authority raised questions about the ecommerce giant's ability to make good on its promises. “[A] significant proportion of Prime-labelled items were not available for delivery the next day … because consumers were likely to understand that, so long as they did not order too late, all Prime items would be available for delivery the next day … we concluded that the ad was misleading,” the ASA’s ruling will reportedly say. — THE GUARDIAN

2. Amazon's advertising and search services are expected to top Amazon Web Services by 2020, according to industry analysts. "We believe Amazon's product search market share is now well above 50%, exceeding Google and other search engines, and ahead of company specific product search pages," wrote Michael Olson of Piper Jaffray in a note to investors. "Being the world's largest product search engine has its advantages and Amazon is starting to leverage them. Specifically, product searches on Amazon can often return many thousands of options; in order for a seller to hold a relevant position in search results often requires inclusion in a paid listing slot or banner." Amazon has made a major push to compete with Google in the search advertising space in digital real estate outside of its own site. — MARKETWATCH

3. Hackers have exposed new security concerns around smart speakers by explaining how they hacked into an Amazon Echo and turned it into a spy bug. At Defcon, Tencent’s Wu HuiYu and Qian Wenxiang showed how they modified an Amazon Echo and relayed audio from the other Echo speakers without those speakers indicating that they were transmitting. Amazon continually dismisses concerns that its voice-activated devices are monitoring users. "An Amazon spokesperson told Wired that “customers do not need to take any action as their devices have been automatically updated with security fixes,” adding that “this issue would have required a malicious actor to have physical access to a device and the ability to modify the device hardware.” — WIRED

4. Amazon has begun testing video ads in mobile search results—a move that some ad industry analysts say will capitalize on the rapid growth Amazon advertising is currently experiencing. The format is called “Video in Search” and video ads must be 90 seconds or less and contain audio. The platform is meant for bigger advertisers with a barrier to entry of $35,000, according to the product page. “From our campaign results, we’ve seen just how significant mobile is for the Amazon shopper—the large majority of traffic is from mobile," said Jack Shillito of Precious Media, an e-commerce agency. “For example, in Germany, many shoppers will browse and research products on mobile during the day, add them to their basket, and then they might complete the purchase in the evening on a different device, i.e., desktop.” — DIGIDAY

5. Amazon's rapid growth across sectors may mean the tech giant is no longer a true Seattle company—a factor that has been tied up in the company's identity since it launched in 1996. “In this day and age, you can’t be stuck in one city,” said Rohit Prasad, Amazon’s head scientist for the Alexa team, which lives in Seattle, Pittsburgh, Gdansk, Poland, and the San Francisco Bay Area. “I can’t hire enough engineers in my area to do the heavy lifting. We have to go where the talent is.” — USA TODAY

6. A six-year-old from Utah named Caitlin has become an internet hero after going on an Amazon shopping spree that totaled $350 in toys. Under the guise of checking on the shipping status of her birthday present from her mother, Caitlin used one-click ordering to get several boxes of toys, video games, and board games delivered to their house the next day. "They just started unloading box after box after box," Caitlin's cousin, Ria Diyaolu, told BuzzFeed. "Her mom went on her Amazon account and saw three pages of things she had ordered." She added: "I was so surprised that a 6-year-old knew how to do one-click, next-day shipping." — BUZZFEED

4. Amazon CEO Jeff Bezos says there are four qualities to a "dreamy" business offering and says those are the reasons Prime has worked so well. "A dreamy business offering has at least four characteristics. Customers love it, it can grow to very large size, it has strong returns on capital, and it's durable in time — with the potential to endure for decades," Bezos wrote in a newly discovered note to investors. "When you find one of these, don't just swipe right, get married."  — BUSINESS INSIDER

5. USA Today has a look at the bizarre story of how one Vermont cookie maker went from supplying Whole Foods and appearing on "Shark Tank" to a disappearing act, leaving clients in the lurch. Liz Lovely was one of the few to crack the code of packaging delicious vegan and gluten-free cookies and quickly began to bring in $2 million in sales. But a downward spiral of a failed marriage and poor business choices led to the company;s vanishment. — USA TODAY

6. Investors who put $1,000 in Amazon ten years ago would have more than $23,581.20 in value—more than 23 times the initial investment—as of August 9, according to CNBC calculations. "Amazon's share in its key markets continues to expand," Justin Post of Bank of America-Merrill Lynch, wrote in a note to clients. Its "success is supported by strong fulfillment infrastructure and Prime lock-in." Even Warren Buffett did not see that massive growth coming, saying, "I was too dumb to realize. I did not think [Bezos] could succeed on the scale he has." — CNBC

7. Amazon relies on massive amounts of data to change product prices 2.5 million times a day—that's 50 times more frequently than Walmart and Best Buy. Amazon says price changes—even drops in prices—help keep the company profitable. — BUSINESS INSIDER

8. Irrfan Khan has pulled out of an Amazon political satire series—called "Gormint"—due to health issues. Khan is undergoing treatment in London for a rare form of cancer. — THE HOLLYWOOD REPORTER

9. As several cities bid for Amazon's second headquarters, many residents are surprised to learn they already have an Amazon tech hub in their area. USA Today has the rundown on the 17 tech hubs—not Amazon fulfillment centers—across North America. — USA TODAY

10. Amazon has taken a stand on Middle East political issues by removing a pro-Palestinian T-shirt from its website. — CLEVELAND JEWISH NEWS

1. The government in the U.K. is considering introducing an "Amazon tax" as a measure to support struggling online retailers in the country. "If we can't get international agreement to do this we may have to look at temporary tax measures to rebalance the playing field until we can get international agreements," said Finance Minister Philip Hammond. The government has been under immense pressure by online retailers to do something about Amazon's effect on sales. — CNBC

2. An error in Amazon AWS bucket configuration exposed internal information belonging to GoDaddy, the online hosting provider. The information involved in the security breach appeared to describe GoDaddy's architecture, as well as "high-level configuration information for tens of thousands of systems and pricing options for running those systems in Amazon AWS, including the discounts offered under different scenarios," according to UpGuard Cyber Risk Team. "Essentially, this data mapped a very large scale AWS cloud infrastructure deployment, with 41 different columns on individual systems, as well as summarized and modeled data on totals, averages, and other calculated fields." — ZDNET

3. Several authors who earn their living from Amazon's self-publishing platform say their books have been banned for no reason. Amazon has been cracking down on Kindle Direct Publishing authors who have supposedly gamed the system to get paid more, but the authors have been given no reason for their expulsion. “I imagine I make them probably about a half-million dollars a year which is nothing to them—it’s probably a rounding error to them,” Michael-Scott Earle, who says he has sold roughly 300,000 copies of his books, told Yahoo. “But could they have called me or maybe sent me an email? I’m not even worth someone reaching out to and saying, ‘Hey, Michael-Scott, we’re seeing this or that with your account. What’s going on?’” — YAHOO

4. Supermarkets may be having a hard time finding new ways to compete with Amazon and Whole Foods, but radios—not smartphones—might better serve grocery chains. "Now radio is smart and mobile. More consumers are using mobile apps to tune in via smart devices, and more advertisers are realizing the channel’s new benefits," writes Paul Brenner of Dial Report. "Brands can (and should) quantify and attribute audience behaviors, like foot traffic, to specific radio advertising efforts." — ADWEEK

5. A.R. Rahman, the Academy Award-winning composer whose credits include "Slumdog Millionaire," is making a move into non-fiction TV with a new music-based show for Amazon. The five-episode "Harmony With A.R. Rahman" series will be available on August 15. "My aim, through the series, was to recreate sounds from traditional instruments from a contemporary perspective and dangerously improvise," said Rahman. — THE HOLLYWOOD REPORTER

6. After 10 years, Amazon Literary Partnership donation program has dispensed $10 million to help underwrite many events, retreats, presses and journals. “As this company matures, we are continuing to figure out where we fit in that space and how we talk about it,” Neal Thompson, who administers the program, told the Seattle Times. “We’ve been doing these things in different areas for years, and now we’re putting it together under this umbrella organization. I think that we’re going to be doing more.” — SEATTLE TIMES

1. Amazon is planning to open its own in-house primary health clinics for its employees working in Seattle, according to a new CNBC report citing sources familiar with the plans. The immediate plan is to hire a handful of doctors to serve a small number of employees for a pilot clinic with an eye toward expanding it in 2019. The ecommerce giant has made it clear that it intends to drive the cost of health care down with the purchase of PillPack and a joint venture with JPMorgan Chase and Berkshire Hathaway. — CNBC