1. Apple is previewing some of its 70 new emojis to celebrate World Emoji Day on Tuesday. In addition to lobsters and cupcakes, new emojis include a handful of hairstyles, including curly hair, red hair, gray hair and no-hair options for popular emojis. "As always, some of the most vocal requests for new emojis are about representation, and this update delivers some of the most common requests. In particular the redheads and curly haired options are likely to be popular," said Jeremy Burge, the founder of Emojipedia and creator of World Emoji Day. Apple's new lineup wil be included in the full version of iOS12 later this year. — CNN

2. Former Apple employee Xiaolang Zhang, who worked on the company's self-driving car initiative, has entered a plea of not guilty after federal prosecutors indicted the engineer on one count of trade secret theft. Zhang was originally indicted by federal officials last week for stealing a 25-page blueprint for a circuit board designed for autonomous vehicles. Zhang, who was arrested at the airport before boarding a flight to China with the documents, could face 10 years in prison and a fine as high as $250,000. Apple said in a statement at the time that it “takes confidentiality and the protection of our intellectual property very seriously,” but declined to comment on the plea. He was arrested at a Silicon Valley airport before boarding a flight to China. — APPLEINSIDER

3. Lei Jun is poised to become China's Steve Jobs, but President Donald Trump's trade war is becoming an obstacle. The founder and CEO of Xiaomi, the tech firm that makes Asia's iPhone equivalent—and many other electronic devices—was listed on the Hong Kong stock exchange this month, raising $4.7 billion and valuing the firm at $54 billion. However, Jun is increasingly concerned about maintaining that valuation given Trump's escalating trade war with China. “We are paying very close attention to what’s going on between the two countries,” he said. “In today’s globalized world, the U.S. and China must have a close working relationship.”  — TIME

1. Apple is failing to gain a decent market share in India, the world's third largest smartphone market. According to a report from Bloomberg, the company sold fewer than one million iPhones in the first half of 2018, losing out to Asian manufacturers Samsung, Xiaomi, Oppo and Vivo. "iPhone India sales were weak in the first half of 2018 and, even if they show a big jump in the traditionally strong second half, Apple will still fall short of last year," said Counterpoint research director Neil Shah. The company is said to have sold 3.2 million iPhones in 2017, but will fall far shorter in 2018. Although Tim Cook in an optimistic light, three top executives in the India division have departed the company. — BLOOMBERG

2. Apple says its new keyboard design is exclusive to the 2018 MacBook Pro. The company boasted that the new keyboard is quieter for creative professionals who may be coding on the new laptop all day long, but it didn't say much about the new design. However, a breakdown of the new MacBook Pro shows that a silicone membrane encasing each key may be just as much about faulty keyboard problems as it is about serving creative professionals. Last month, Apple initiated a Keyboard Service Program for MacBook and MacBook Pro, after determining that a "small percentage" of the keyboards with the so-called butterfly keyboards may experience keys that feel "sticky," repeat or do not respond in a consistent manner. — MACRUMORS

3. Boston Red Sox All-Star J.D. Martinez uses a set of iPads to hone his hitting. Martinez sets up an iPad on each side of the batting cage and reviews the footage after each practices session in the team's clubhouse. “It makes me who I am,” Martinez told the Associated Press. “I always tell everybody that I’m not a natural hitter. I’m a trained hitter.” He added: “I had to teach myself the proper swing and the mechanics that I have to do. I have to stay on top of it because my body will find a way to let 10 million swings I’ve taken when I was a kid slowly come back in. So, I have to grind away to get out of the bad habits.”  — BOSTON.COM

4. Apple is working on alternative ways to mount sensors, indicators, switches, and other elements to create devices and components like a flexible display, according to an approved patent published by the U.S. Patent and Trademark Office on Tuesday. The technology relies on attaching parts to an elasticated substrate that is capable of transmitting data between individual components. The patent, "Electronic devices with soft input-output components," describes ways that a stretchable and deformable elastomeric substrate layer could be used as a form of circuit board for a device. Instead of using wires or a rigid board, the substrate would be flexible and capable of being stretched in various directions.  — APPLEINSIDER

5. Apple's App Store doubled the revenue of Google Play with only half the downloads, according to a new report from app analytics firm Sensor Tower. App Store customers spent an estimated $22.6 billion during the first half of the 2018, while Google Play consumers spent $11.8 billion. Spending growth on the two platforms over the same period last year is similar, with 26.8 percent for the App Store and 29.7 percent for Google Play. — SENSORTOWER

6. Apple has pulled "QDrops," an app that alerted adherents to new developments in a fringe conspiracy theory that involves a supposed high-level government official (known as "Q") who claims to have government secrets. The app, launched in April, reached as high as No. 10 on the App Store charts and No. 1 in the App Store's Entertainment section and cost $.99, with Apple taking a cut. "The App Store has always supported all points of view being represented, as long as the apps are respectful to users with differing opinions and the quality of the experience is great," Apple's Stephanie Saffer said in a statement. "We have published clear guidelines that developers must follow in order for their apps to be distributed by the App Store, designed to foster innovation and provide a safe environment to all of our users. We will take swift action to remove any apps that violate our guidelines or the law—we take this responsibility very seriously."  — NBC

7. A prominent industry source has leaked what may be the front panels for all of Apple's 2018 iPhones. If they are authentic, the reaffirm the features that supply sources suggest. — APPLEINSIDER

8. The iOS beta of Microsoft's Edge browser allows users to select a photo from their own cameral roll, highlight a portion of it and then search for that item. — 9TO5MAC

9. AppleInsider has a tutorial on how to hide apps from the Family Sharing feature in iOS. — APPLEINSIDER

10. Apple is featuring Apple Watch Series 3 in a new campaign of "Close Your Ring" ads. — 9TO5MAC

4. An iPhone survived a 1,000-foot drop from an airplane and was located by the owner by using Find My iPhone. Sarvinder Naberhaus, assumed the phone was gone, but upon landing she tried the Find My iPhone feature in an attempt to locate it. It didn't work the first time, but before going to buy a new phone, she tried once more. After following the trail for a while, Naberhaus spotted the phone in tall grass in a residential neighborhood, without a scratch, while displaying a notification about an upcoming meeting. “This taught me that God has a great sense of humor, that he’s in control and his hands are like everywhere, his fingerprints are everywhere,” said Naberhaus. — NBC

5. Apple's new concept store is set to open in Milan on July 26. Apple Piazza Liberty, named after its location in a historic plaza bordered by other premium retailers, reimagines the Apple retail experience in the form of a modern town square. Upon approaching the store, customers will walk down an expansive, outdoor amphitheater and toward a waterfall that serves as the store’s entrance. Visitors will descend through the fountain to the subterranean store floor. The outdoor space will be used to host community events like concerts, summer movies and Today at Apple sessions. Apple says that it intends the square to become a place where friends come to meet and relax.  — 9TO5MAC

6. Apple has slowly begun implementing Bluetooth 5.0 technology in its devices—a step that will move us closer to the wireless future the company has envisioned for years. The technology—which nearly doubles the speed from Bluetooth 4.0—was implemented in the latest round of iPhone updates, but it's now also included in the 2018 MacBook Pro with Touch Bar refresh and the HomePod. However, as some analysts point out, where Bluetooth 5.0 technology could have the biggest impact is with Apple Watch. — 9TO5MAC

10. App of the Day Tracker

Apple’s highest editorial/curatorial standard is its coveted “App of the Day” feature in the App Store. Investors, developers, entrepreneurs and other influencers say they watch that space obsessively to spot trends and rising companies. Here’s what was featured over the last week:

7/16: OmniFocus 3 Accomplish more every day (Productivity; free with in-app purchases)

7/15: Guides by Lonely Planet Curated city guides (Travel; free with in-app purchases)

7/14: Duolingo Learn Spanish, French and more (Education; free with in-app purchases)

7/13: Citymapper Get around big cities (Navigation; free)

7/12: Unsplash Photos for everyone (Productivity; free)

7/11: Rosetta Stone Speak Spanish, French and more (Education; free with in-app purchases)

7/10: Clarity Money Track and manage your finances (Finance; free)

1. Apple has announced a $300 million clean energy fund for China. The China Clean Energy Fund, a partnership with Apple and its suppliers, aims to produce at least 1 gigawatt of energy—or enough to power about 1 million homes—through fully renewable means over the next four years. “We’re thrilled so many of our suppliers are participating in the fund and hope this model can be replicated globally to help businesses of all sizes make a significant positive impact on our planet," said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. In April, Apple announced that all of its retail stores, data centers and corporate offices now run on 100 percent clean energy. — CNN

2. Industry experts say Apple is poised to disrupt Hollywood, but nobody in Los Angeles seems to know what that means. The details—from where shows will be viewed to how much they will cost—are unknown to seemingly everybody except for perhaps the top management at Apple. “What is the service? When is it going to be launched? How much will it cost? Is it exclusive or not exclusive? Is it an add-on to Apple Music or a new platform? Is it a competitor to Netflix? I don’t know anyone who has gotten a satisfying answer to any of those questions,” one screenwriter told NBC. “I don’t know if the Apple people just don’t know or if they just haven’t chosen to tell the world.” — NBC

3. Apple's surprise MacBook Pro update was meant to comfort the creative professionals who need powerful computing capabilities within the Apple ecosystem. However, the way the company went about the new release is further straining relations with that very class of customers. Developers, photographers and designers, among others, waited until immediately after the WWDC for an announcement—the typical time for the company to announce the new Mac line. "Apple knew they were going to do this," developer Tony Pitman points out. "Why couldn't they announce it at the developer conference?" — ZDNET

4. Apple is discontinuing its own photo printing service, which has been integrated into iPhoto since it first launched in 2002. A new message in the macOS 10.13.6 Photos app says that final orders for Apple’s built-in service must be placed by September 30, 2018. The service offered prints, albums, photo books and calendars. Apple now recommends users download third-party apps that include a Photos Projects extension, such as Shutterfly, Mimeo Photos or GoodTimes. — 9TO5MAC

5. The iPhone X Face ID feature is struggling to recognize users first thing in the morning, according to a recent rash of frustrated tweets. For some users, it doesn't matter what they do. “It’s every damn morning,” Connie Wang, a senior features writer at Refinery29, told Slate. “It doesn’t matter if I wake up in the dark or in bright sunlight, if I have glasses on or don’t, or if I’ve spent the night drinking, or slept a restful eight hours." Wang says the feature becomes functional again after about 30 minutes of waking up. — SLATE

6. Texture, the Apple-owned magazine service, is dropping in price for its premium option to $10 a month. The 33 percent cut reflects no change in the service, according to Apple. "The Texture experience remains the same," Apple told subscribers in an email. "We hope you continue to enjoy full access to all the magazines you’ve come to know and love on your iPad, iPhone, Android devices, and Fire tablets." The company acquired the app that has more than 200 hundred full-issue magazines earlier this year as a "[commitment] to quality journalism from trusted sources and allowing magazines to keep producing beautifully design and engaging stories for users,” according to Eddy Cue, Apple senior vice president for software and services. — 9TO5MAC