A graphic designer working at Russia's largest design studio is actually an AI, the firm revealed. "Nikolay Ironov" produced at least 20 logos and other work for clients at Art. Lebedev Studio. Many of the clients liked the work before knowing it was created by an AI model, art director Sergey Kulinkovich said.
- The studio used a hand-drawn dataset of Scalable Vector Graphics icons with different themes to train the AI, which can generate multiple logo options based on a range of algorithmic outputs.
- The system allows human designers to enter text about a client and the AI chooses keywords to visualize the text for logos.
- Fast Company's Mark Wilson writes that Ironov’s portfolio has "quirky, bold identities—with an undefinable whimsy that you might even call soul."
- Companies such as Adobe and Autodesk also offer AI design suggestions.