Target is reportedly hiring former Amazon employees as it seeks to further automate its retail and logistics through in-house technology, Business Insider reports. A Target job ad for an IoT engineer alludes to the company's plans to build a next-generation platform for automation and robotics. The hire should be well versed in machine learning/AI, computer vision, robotics, and AR/VR, it says.
- According to the post, Target is working on an IoT platform to better deliver industrial automation, connected devices, and robotics use cases for fulfilling customer orders through multiple channels.
- Target wants to "leapfrog" Amazon and its AI-powered cashierless stores, a source told Insider.
- To accomplish this, Target hired key talent from Amazon, including Michael Feldman, former CTO of Amazon fulfillment technologies, and Vishnu Madanarajagopal, a former Amazon senior engineer who has worked on computer vision, the technology that enables machines to "see."
- An Emerj analysis listed three ways that Target has been using AI/ML to improve its business processes. They include:
- An ML algorithm to better match a product's site with similar products in advertisements.
- "Acqui-hiring" smaller AI companies, such as Kvantum.
- Using AI and machine vision, combined with augmented reality, to help customers try on cosmetics virtually.