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Inside Amazon (Jan 12th, 2018)

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Amazon CEO Jeff Bezos announced Friday that he and his wife MacKenzie are donating $33 million to provide college scholarships for undocumented students. The contribution by the couple is the largest ever to the TheDream.US, a nonprofit co-founded in 2014 by former Washington Post owner Don Graham. Bezos bought the Post in 2013. The money will provide scholarships to 1,000 undocumented students who are currently protected from deportation by the Deferred Action for Childhood Arrivals program that President Trump plans to phase out unless Congress acts. — POLITICO

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Amazon is reportedly exploring headset technologies, though a launch may be years away. Bloomberg cites "a person familiar with the company’s thinking," who said that Amazon is likely to choose augmented reality if it makes a headset.  “Almost everyone is preparing an AR product,” says Ari Grobman, who runs an AR technology company called Lumus. “Some will lead; others will be in a position to follow right away.” Apple also reportedly met with augmented reality makers at the Las Vegas CES event. — BLOOMBERG

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 A new survey finds Amazon Prime shoppers visit the website frequently. Feedvisor and Walker Sands Communications surveyed 1,576 Amazon shoppers in the U.S., of whom 65 percent were Prime members. Among the Amazon Prime members surveyed, nearly one-third said they visit the site daily, with a whopping 85 percent saying they visit at least once a week.  But do they close the deal or just browse? Some 46 percent of Prime shoppers make weekly purchases, and 6 percent make daily purchases. — MARKETING LAND

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Money Magazine suggests that Amazon will sell a new line of futuristic-sounding products by the year 2028. Among the possible options: virtual reality vacations, prescription drugs and even "synthetic humans." James Canton, chairman of the Institute for Global Futures said "The retail experience in VR will be both tactile and sensory-rich. You’re going to pay for a 20-min ride on top of Everest or surf a 50-foot wave.". — TIME

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Business Insider ranked Amazon's 26 original shows form worst to best. The rankings offer a critics score and an audience score. The worst was "Hand of God," which scored an average of  44/100. "The Marvelous Mrs. Maisel," which won a Golden Globe Award recently for best comedy series or musical came in fourth, and "Transparent," with an average of 92/100, taking the top spot on the list. Maisel star Rachel Brosnahan also won a Globe, for best actress in a comedy series or musical. Amazon in recent years has attempted to grow its platform of original content. — BUSINESS INSIDER

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