The battle for e-commerce dominance
Since Jeff Bezos founded Cadabara in 1994, there's been a constant battle for e-commerce dominance. Now known as Amazon, Cadabara was a small startup that aimed to make products magically appear at your door after clicking a few buttons online. For almost a decade, Walmart, the retail market leader, did not recognize the value or appeal of such a service. Not until it saw Barnes & Noble fall victim to Bezos's ruthless tactics did Walmart understand its business was at risk. While those two companies continue to battle for e-commerce dominance in the western world, an e-commerce space analysis would not be complete without mentioning Shopify and Alibaba.
Amazon Prime is the market-leading offering that has catapulted Amazon to success. For $119/year, customers can get over 10 million products delivered within a day...