Amazon launched its Holiday Dash sales event today, pivoting from its normal sales event schedule and kicking off the holiday season early for most shoppers. This comes just two days after Amazon finished its annual Prime Day sales event.
- The Holiday Dash event will feature over one million deals over the course of the holiday season, including sales across every major product category.
- Amazon postponed its Prime Day event from mid-July to October due to COVID-19.
- Amazon's also extended its holiday return policy to account for potential shipping delays due to strain on supply chains. Most items shipped now through Dec. 31 can be returned until Jan. 31, 2021.
- Physical retailers affected by COVID-19 are hoping beginning the holiday shopping season earlier will lighten some of the load that online shopping has on their supply chains.