Amazon announced Amazon Shopper Panel, a new program that will reward consumers who share details about their purchases outside of Amazon. Participants can upload up to ten receipts per month and they will be given $10, which can be spent on a charitable donation or added to their Amazon Balance.
- Shoppers can share their purchases from grocery stores, department stores, drug stores and entertainment outlets. However, purchases made from Amazon-owned brands such as Whole Foods, Amazon Go, Amazon Four Star and Amazon Books are not eligible.
- Participants can earn additional awards by completing optional surveys. The surveys will ask users their opinions of a certain products, brands, and ads as well as the likelihood they would purchase a specific product.
- The program is currently only available to American consumers who must opt-in and be invited. Consumers who would like to participate but haven't been invited can join the waitlist.
- Amazon has said it will delete sensitive information from reciepts but it will retain and store personal information. Users will be able to delete any old receipts.
- Amazon disclosed user data will be used to improve product selection and given to advertisers so they can analyze the effectiveness of their ads.
- U.S regulators are probing Amazon to see if it exploited third-party merchant sales data for its own benefit. The company could face antitrust charges from the E.U. over its treatment of third-party sellers. Amazon is currently being probed about user data in India.