Amazon has partnered with the National Intellectual Property Rights Coordination Center, a U.S. government watchdog group, to inspect counterfeit products. The company wants to crack down on counterfeits, which proliferate on Amazon's platform given its high percentage of third-party merchants.
- The Coordination Center, a task force led by the U.S. Department of Homeland Security, will work with Amazon to analyze various data and do targeted inspections at U.S. ports of entry.
- Amazon said the actions should help prevent more counterfeit products from entering the U.S. supply chain.
- The company has taken different actions to prevent counterfeits, including going after certain sellers in court, blocking millions of listings and accounts, and forming a Counterfeit Crimes Unit earlier this year.
- An Amazon spokesperson said 99.9% of products that customers view do not have a valid counterfeit complaint against them.