Amazon secured exclusive rights to Thursday Night Football as part of a long-term television and digital media rights agreement with the National Football League (NFL). The deal will run from the 2023 season until 2033, with Amazon paying the NFL $1B annually.
- The e-commerce giant has been streaming games on Amazon Prime Video since 2017.
- Amazon will stream 15 games per season; the games won't be available on television except in the home markets of the two teams playing.
- Amazon is hoping the exclusive NFL rights will lead more viewers to its original content on Amazon Prime Video.
- The 2021 Super Bowl between the Tampa Bay Buccaneers and the Kansas City Chiefs was the most streamed NFL game ever. It was also the least-watched Super Bowl in a decade.
- Fox and CBS will continue to show Sunday afternoon games, while NBC will air "Sunday Night Football" for a reported annual fee of $2B each.