Amazon will present at Interactive Advertising Bureau’s NewFronts marketing event scheduled for May 3-6. During the annual event, online publishers and platforms conduct presentations to "demonstrate their programming, audience data, and tools to media buyers."
- According to a recent survey, Amazon's market share of digital ad spend among major businesses will grow from 7% in 2020 to 11% in 2022.
- Amazon made $7.9B in revenue from advertising in Q4 2020, a 64% increase YoY.
- Amazon was scheduled to appear at NewFronts last year but pulled out due to the COVID-19 pandemic. More than 14,000 brands, agencies, and media buyers attended last year's event.
- YouTube, Twitter, Snap, and TikTok are other notable names that will attend the event.