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Inside Apple (Jan 12th, 2018)

$AAPL (4:03 p.m. EST): $177.09 (↑ 1.03%) // More info  

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Apple has launched a section of the iOS App Store that promotes subscription-based apps offering free trials. The section is called "Try it for Free" and the subcategory appears in the Apps tab. Currently the section has four apps: USA Today, 1Password, Panna: Video Recipes & Classes, and Lake: Coloring Books. Usually, Apple takes 30 percent of app revenue, but developers who are able to maintain a subscription with a customer longer than a year see Apple's cut drop down to 15 percent. — MAC RUMORS

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The chairman of a U.S. Senate committee overseeing business issues has asked Apple to answer questions about why it slowed down iPhones. Senator John Thune, a Republican who chairs the Commerce, Science and Transportation Committee, wrote in a letter to Apple CEO Tim Cook that "there should have been better transparency." Apple has cut the price of replacement batteries for out-of-warranty batteries from $79 to $29 for an iPhone 6 or later. Apple did not provide comment on Thune's letter. — CNBC

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Apple isn't replacing batteries in old iPhones until late March or early April. Apple promised to replace the batteries for owners of the iPhone 6Plus for $29 after it admitted that it purposely slowed down the processors for the phones to preserve battery life. Apple faces multiple lawsuits across the U.S. for slowing down the battery. There's a backlog of orders and now Apple says it won't start replacements until spring. — THE VERGE.

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Tony Fadell, a former Apple executive who helped design the iPod and iPhone wants regulation to control tech addiction. "We need to learn about these unintended consequences and figure out ways to mitigate them and to help us learn a new way of integrating these into our lives," he said. Fadell compares addiction to technology use to eating and alcohol addictions. He noted that food and alcohol are regulated by the federal government, with the former requiring display of nutritional information. Packaging of an iPhone should come with a suggested time of use, Fadden said. — CNN

A former Apple intern helped design Apple's first 500 emojis. In a Medium blog post, Angela Guzman explained how she and a mentor designed Apple’s first emoji for iPhone in 2008 in a Medium blog post. Guzman received an internship to work at Apple before she graduated from the Rhode Island School of Design. "Someone asked if I knew what an emoji was. And well, I didn’t, and at the time, neither did the majority of the English speaking world." — 9-5 MAC

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App of the Day Tracker

Apple's highest editorial/curatorial standard is its coveted "App of the Day." We've heard from many investors, developers, and entrepreneurs that they watch these obsessively to spot trends and rising companies. We're going to keep a running list of the prior week's apps that Apple has featured. Here's the latest list:

1/12: Plates by Splitwise: Split dinner bills with ease (utilities free to download; in-app purchases)

1/11: Flipp: Weekly Shopping (shopping, free to download; in-app purchases)

1/10: Habitica: Gamified Taskmanager (productivity, free to download; in-app purchases)

1/9: Hey VINA : Where Women Meet New Friends: (social networking, free to download; in-app purchases)

1/8: LEGO: AR Studio (entertainment, free to download; in-app purchases)

1/7: Studio Tone It Up: Workouts (health & fitness, free to download; in-app purchases)

1/6: Slopes: Skiing & Snowboarding Tracker (sports, free to download; in-app purchases)

For more, check out our public App of the Day tracker

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