By the numbers: Smartphone-only users | Inside Apple - June, 24th 2019

Inside Apple (Jun 24th, 2019)

Beats hires new CMO / By the numbers: Phone-only internet users / Collectors offer cash for rare iPod Nano


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1. Beats has chosen Chris Thorne as its new chief marketing officer effective immediately. Thorne has been leading growth at Forward, a medical tech company, since 2017, and previously worked at Jessica Alba’s Honest Company and major gaming company Electronic Arts. Omar Johnson, the previous Beats CMO since before the Apple acquisition, left in 2016, and other Beats marketing execs have left recently. This hire is good timing for the Beats brand, with new Powerbeats Pro wireless earphones off to a good start, which Apple made sure to mention in the press release. — 9TO5MAC


2. Apple PR did a great job placing an extensive story about its App Review team to combat recent criticism of its policies. The story offers unprecedented detail on the manual review process for every app on the store. It names Ron Okamoto as the VP responsible for day-to-day oversight, and it describes the process by which an issue is escalated to an Executive Review Board including marketing SVP Phil Schiller. — CNBC


3. By the numbers: Smartphone-only internet users. A new study from Pew finds that 26 percent of American adults earning less than $30,000 a year only use the internet on a smartphone, compared to 6 percent of those who earn $75,000 and up. It’s an indication of the luxury of a multi-device lifestyle, but it’s also a fundamental trend; 37 percent of all U.S. adults say they “mostly” use a smartphone to get online, and the number of people foregoing a home internet connection is rising as a result. — BOINGBOING

Percent of U.S. adults who say they mostly go online using a smartphone:

Ages 18–29: 58 percent (2013: 41 percent)
30–49: 47 percent (2013: 24 percent)
50–64: 27 percent (2013: 6 percent)
65+: 15 percent (2013: 2 percent)


4. Analysts at IHS Markit believe the widely rumored all-new 16-inch MacBook Pro will ship this fall. It’s expected to have a 3,072x1,920 display, and IHS Markit says it will be LCD, not OLED. The report also says the 13-inch non-TouchBar MacBook Pro and new MacBook Air will get processor speed bumps this fall. The 13- and 15-inch TouchBar models got speed bumps in May. — FORBES


5. Google’s abandonment of first-party tablets isn’t surprising considering how many false starts it’s had over the years. First with Android and later with ChromeOS, Google’s first-party tablet efforts have occasionally produced nice hardware — remember the Nexus 7? — but the vision has never been clear enough to get great results unifying hardware and software. Google’s OSes will still support tablet form factors, but they’re ceding the hardware game to third parties. — THE VERGE


6. Two collectors are looking for a rare iPod Nano in three colors to complete their collection. Ivan Chernov and Thomas Alsch have been trying to find 4th-gen, 4GB iPod Nanos in blue, yellow, and pink for six years, and they’re willing to pay “3–4X original retail price” for specimens in their factory-sealed boxes. If you’ve got one of these and would take good money for it, these guys sound like they would be extremely grateful. — FACEBOOK


7. Leaked images of the imminent Apple Card show us more angles and details, including its weight (0.52 ounces). — IMORE

8. Jean-Marie Hullot, contributor to core Apple technologies, creator of Interface Builder, and leader of iCal and iSync teams, has died. — MICHAEL TSAI’S BLOG

9. Apple is warning customers about fraudulent calls claiming to be the IRS, telling people to pay off unpaid taxes in the form of iTunes gift cards. — APPLEINSIDER

10. John Vorhees believes the new Project Catalyst tools for bringing iPad apps to the Mac could be a win-win for both platforms. — MACSTORIES


Jon Mitchell has been a tech journalist since 2010. He covered Apple, Google, and the societal effects of social media for the storied blog ReadWriteWeb (now ReadWrite). He co-hosts Internet Friends, a podcast about life online with occasional lengthy digressions into Apple news. He’s the author of In Real Life: Searching for Connection in High-Tech Times from Parallax Press. He has recently, reticently returned to Twitter at @ablaze.

Editing team: Kim Lyons (Pittsburgh-based journalist and managing editor at Inside), David Stegon (senior editor at Inside, whose reporting experience includes cryptocurrency and technology), and Bobby Cherry (senior editor at Inside, who’s always on social media).


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