$AAPL (11:03 AM EDT August 14): $204.54 (-2.12%) // More info
I am indifferent to the plight of Snap almost to the point of neglecting my duties as a tech journalist, but the $380 price point for Spectacles 3 sure is interesting. That takes Spectacles out of an AirPods-like price category — <$200 for an impressive but limited wearable — into an Apple Watch-like <$400 price category. The thing is, Apple Watch is extremely capable. Spectacles are a crappy camera on your face. What strikes me about this as an Apple-watcher is that it sets Apple up to price its own eventual AR face wearable as a real computer, which it will be. Somewhere in the bowels of Apple Park, the Marcom team is high-fiving.
What are your thoughts about glasses or other eye wearables for AR? Do you want them? Hit reply and share your thoughts.