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Inside Apple

Inside Apple (Aug 15th, 2019)

$AAPL (11:12 AM EDT August 15): $200.79 (-0.97%) // More info

Happy Throwback Thursday! You really ought to read this Medium post by Steven Sinofsky below; it’s one of the most brilliantly concise histories of the PC revolution I’ve read.

I want to put in one more plug for the @insideAAPL Top 100 Twitter list. Keeping up with the news is only half the battle in the Apple world. As big as that world is, it’s still a community, and the views and feelings of committed users actually affect what happens, whether it’s through the development of indie apps or changes to Apple’s products and platforms.

I’m constantly tweaking the Top 100 list to reflect the best snapshot of Apple community sentiment. You should subscribe to the list if you want to balance this newsletter’s hard news focus with a view into the community.

You can also follow @insideAAPL and my personal account, @ablaze just to hear what I think. But more importantly, tell me what YOU think! Inside Apple is a community, too.

— Jon

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1. China says U.S. tariffs on $300 billion in Chinese goods violate agreements between Presidents Trump and Xi, and the delays announced this week are not enough to prevent China from retaliating. China’s State Council Tariff Committee says the 10 percent tariffs have derailed negotiations, and China “has no choice but to take necessary measures to retaliate.” The statement doesn’t specify the retaliatory measures. Apple may have escaped tariffs on iPhones and MacBooks for this holiday season, but the trade war still poses a grave threat, whether from retaliatory bans of its products in China, the eventual imposition of those delayed tariffs, or global economic slowdown. — BLOOMBERG

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2. If loan losses reach 8 percent in a recession — which might be looming — Goldman Sachs will start to lose money on Apple Card, according to analysts at Nomura. The analysis assumes an Apple Card customer acquisition cost of $350 for Goldman, which is costing them dearly, and that means they would break even on a customer after four years. But if the economy stalls, that changes. Apple, for its part, wants all its users to be able to have Apple Card and has posted suggestions about how to get in if your application is denied. — CNBC

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3. #ThrowbackThursday: Steve Jobs truly understood what the personal computer was. He didn’t become Steve Jobs because he understood how every circuit and transistor worked — his partner Steve Wozniak handled that — but Jobs got what computers were for, and he could explain it, and that’s how he sold them to the whole planet. One of his most famous metaphors was that a PC is a “bicycle for the mind.”

Jobs’ development and articulation of this metaphor has been beautifully chronicled on Medium by Steven Sinofsky, former president of the Windows Division at Microsoft, and now a tech investor with an expansive view of the industry’s history and future. In his post, he points to a statement circa 1980 as Jobs’ first clear articulation of the bicycle metaphor, and he follows it through early internal Apple discussions, advertising campaigns, and press appearances, all setting the foundation for the Macintosh, which would fully realize his vision of computers as intuitive extensions of human potential. — LEARNING BY SHIPPING

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4. Corephotonics, an Israeli manufacturer of dual-lens camera systems for smartphones, has filed a second suit against Apple alleging patent infringement. The company says Apple copied its telephoto lens system, optical zoom method, and its software technique for fusing images from both lenses to improve quality. It says Apple communicated with the company, then copied the technology and tried to cover its tracks with its own patent applications. Corephotonics first sued in 2017 regarding the iPhones 7 Plus and 8 Plus. The new suit adds the X, XS, and XS Max. It’s seeking damages and permanent injunctive relief in U.S. District Court in Northern California. — MACRUMORS

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5. Apple is looking for lots of office space in Manhattan, according to real estate sources. Multiple sources quoted a range between 200,000 and 500,000 square feet to The Real Deal, and one said it could be as much as 750,000 square feet. Apple currently has a 45,000 square-foot New York office in the Flatiron District, but this huge expansion would take Apple into the league of Facebook, Amazon, Netflix, and Google in terms of NYC presence. Sources say the Apple offices will be for new hires. — THE REAL DEAL

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6. Apple’s WebKit team has published an extensive and clear “Tracking Prevention Policy,” outlining exactly what types of user tracking WebKit will prevent and how. WebKit is the open-source web rendering engine used by Apple’s Safari and Mail apps, the browser on Amazon’s Kindle, and many other products. The policy is particularly harsh on cross-site tracking and attempts to circumvent anti-tracking measures. — SOURCE

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7. Why aren’t tech companies doing more to protect user privacy on voice platforms? Every major player has been caught letting human beings listen to our voice commands — yes, even Apple. Okay, fine, AI is not good enough yet, but can’t they at least mask our voices or something? — SLATE

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8. Apple has responded to a recent report about it showing serious-sounding warnings and hiding battery health data on phones that get third-party battery replacements. Right-to-repair advocates think these measures unfairly punish consumers who choose to get cheaper batteries from non-Apple-authorized sources. Apple responds that this is a safety issue, and that the warnings don’t affect the customer’s ability to use the phone. — @RENERITCHIE

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9. App Store Today editorial stories are finally available on the web. Apple writes these enjoyable, helpful stories about apps in the store, but they used to be locked inside the App Store apps. Now they’re freely shareable. — 9TO5MAC

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10. Sidecar, an upcoming feature that lets you use an iPad as a second screen for a Mac, sounds like it’s going to be really cool. It’s more than just a nice, wireless extension of your Mac screen; it’s a best-of-both worlds situation that gives the Mac some of the touch control and Pencil precision you get on an iPad. — MACRUMORS

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Jon Mitchell has been a tech journalist since 2010. He covered Apple, Google, and the societal effects of social media for the storied blog ReadWriteWeb (now ReadWrite). He co-hosts Internet Friends, a podcast about life online with occasional lengthy digressions into Apple news. He’s the author of In Real Life: Searching for Connection in High-Tech Times from Parallax Press. He has recently, reticently returned to Twitter at @ablaze.

Editor: Bobby Cherry (senior editor at Inside, who’s always on social media).

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