Apple has asked suppliers to build between 95 and 96 million iPhones for the first half of 2021, according to Nikkei Asia. The order constitutes a nearly 30% YoY increase, suggesting high demand for Apple's new iPhone 12, and older products like the iPhone 11 and iPhone SE. Apple indicated to suppliers it wanted to build up to 230 million iPhones over the course of 2021, 20% more than in 2019.
- It's unclear if a strained tech component supply chain will be able to keep up with Apple's requested level of production.
- Apple shipped 116 million iPhones in the first three quarters of 2020, down 1% from the same period in 2019.
- An Apple supplier told Nikkei that demand for the iPhone 12 Pro and iPhone 12 Pro Max had thus far exceeded expectations, though the iPhone 12 was in line with sales forecasts, and the iPhone 12 mini "is a bit sluggish."
- According to Wave7 Research, the iPhone 12 accounts for between 24-33% of sales at the three major U.S. carriers, while the iPhone 12 mini has made up only 4-5%.