Louvre Uses AR to Engage Visitors | Inside XR - August, 26th 2019 | Inside.com

Inside XR (Aug 26th, 2019)

Louvre Uses AR to Engage Visitors

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9. How the Louvre uses immersive technology to enhance the visitor experience. The world's most visited museum (with over 10 million visitors last year) deployed Augmented Reality as early as 2015, when it created a permanent exhibition called the "Petite Galerie," linked to an AR mobile app. Going forward, Claude Chaffiotte -  managing director for Accenture Interactive in France and Benelux, which works with the Louvre on its marketing strategy -  says that digital innovations will help the institution handle the anticipated record number of visitors expected for 2019 and provide people with a more curated and rewarding experience before, during, and after their visit. – FORBES


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