1. One More Thing… If there’s an elephant in this virtual room, its name is Apple. The company has made no secret of the fact that it believes Augmented Reality is going to be pivotal in its future, and it has released a suite of tools to support developers in creating AR content. But as usual for the notoriously secretive company, official details on its future roadmap are few and far between, which keeps the speculation mill running at a feverish pace. 2019 has seen an endless stream of leaks and rumors based on information such as patents filed and new hire announcements. It seems likely that it’s not a question of whether or not Apple brings out some form of AR wearable, but when. What seems clear is that they refuse to be rushed into releasing something that will not deliver the magic. If they pull it off, however, it could turn out to be the next decade’s iPhone moment.