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Inside AR

Inside AR (Aug 21st, 2019)

1. Huawei is developing a mapping service  to rival Google Maps. According to a report by China Daily, the company's "Map Kit"  will target developers, hoping it will be used as an alternative for location-based services such as ride-sharing and delivery apps. A Huawei spokesperson has confirmed that the service will also support Augmented Reality mapping functionalities, and although details are not forthcoming at this point, this could be similar to what we are seeing with the recently AR navigation feature released by Google for its own maps application. Map Kit is expected to be unveiled in October and cover 150 countries and regions in 40 languages. – THE VERGE

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2. YouTube has officially launched its virtual try-on Augmented Reality platform. Users can access this via their YouTube Android and iPhone apps (which will require them to grant permission to access the phone's front camera) and follow along with beauty vlogger Roxette Arisa in her video “Golden Goddess Makeup Tutorial using all my Holy Grail MAC products”. They can then preview a range of MAC lipstick shades before buying them directly via the app. – CNET

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3. Tommy Palladino looks at how volumetric capture technology is changing the music industry. More artists are incorporating holographic elements in their performances. London-based rapper Tino Kamal recently released a music video which Palladino describes as "strangely mesmerizing" for his single "V.I.P." This features volumetric video filmed with Microsoft Mixed Reality Capture technology at Dimension Studios, the same company that captured Madonna’s holograms for her Billboard Music Awards performance earlier this year. "I feel the creative possibilities are endless and we really are only scratching the surface of what can be done," says the video's director Roland Lane. – NEXT REALITY

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4. Jaguar Land Rover has partnered with the University of Cambridge to research how to bring 3D Augmented Reality to its car navigation and entertainment systems. The company wants to integrate immersive technologies into existing head-up displays that deliver safety-related information to the driver, as well as enabling functionalities such as streaming of 3D video in next-generation infotainment systems as part of its 'Smart Cabin’ vision. – FORBES

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5.  Rumors are circulating that Huawei's long-awaited AR glasses might be unveiled at the IFA 2019 in Berlin this September. The Chinese tech giant announced the smartglasses back in March, following the filing of two patent applications for devices under the names Huawei AR Glass and Huawei VR Glass. – WAREABLE


 

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7. Institutions of learning and discovery are embracing the possibilities of immersive technologies. Lauren Goode argues that there has been a shift from screens being considered distractions in the classroom to them being embraced by educators. The ability of Augmented Reality tools such as Google Lens to layer digital information on top of real-world objects is making learning more engaging, and Apple's ARKit platform has turned into an early-stage playground for educational apps such as Froggipedia -- where teachers lead students through a virtual frog dissection - or make drawings come to life during an art class using their iPads. – WIRED

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8. A new app looks to address some of the privacy risks related to using AR technology in shared spaces. The ShareAR, prototype for the Microsoft HoloLens helps applications create, share and keep track of objects that users share with each other. “AR content isn’t confined to a screen like a Google Doc is. It’s embedded into the physical world you see around you. That means there are security and privacy considerations that are unique to AR,” explains Kimberly Ruth, one of the University of Washington security researchers who have developed the toolkit. – WASHINGTON.EDU

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9. XR is an ideal medium for delivering and retaining complex information, and this could have significant impact for patient safety. In this latest report, Dr. Todd Maddox outlines how from a neuroscientific perspective, experiential learning delivered through immersive technologies is able to convey large volumes of complex data related to equipment operation and proper maintenance in a way that does not tax the cognitive systems in the brain as much as text-based learning.– TECH TRENDS

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10. Augmented Reality featured prominently in this year's prestigious Ateneo Art Awards. One of the three winners of the 16th edition of the awards was Keb Cerda’s "Super Nardo: False Profits" which was meant to be viewed by downloading an AR app developed by the artist, allowing viewers to play the role of "Super Nardo" in a Mario-inspired game where characters collects gold and navigates through painted landscapes. – BUSINESS WORLD ONLINE

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This newsletter was written and curated by Alice Bonasio, a journalist and consultant obsessed with the immersive technology space, including AR/VR/MR/XR and any other acronyms that fit into the realities spectrum. Over the past 15 years, Alice has advised a wide range of start-ups and corporations on digital transformation and communication strategy and is the Founder and Editor-in-Chief of Tech Trends. She also regularly contributes to publications such as Quartz, Fast Company, Wired, Playboy, The Next Web, Ars Technica, VRScout and many others. Follow her on Twitter @alicebonasio

 

Editor: David Stegon (senior editor at Inside, whose reporting experience includes cryptocurrency and technology).

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