Inside XR - September 16th, 2019

Inside XR (Sep 16th, 2019)

Bringing Back Mexican Heritage with AR / LucidWeb PRO Beta / XR and 5G Reinventing Work-From-Home

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1. A Snapchat filter is bringing back Latino-themed murals to downtown Los Angeles. To celebrate the beginning of National Hispanic Heritage Month, which began on Sunday, the California-based restaurant chain El Pollo Loco is using Snap's "World Lenses" to revive some of the city's lost street art. El Pollo Loco CEO Bernard Acoca said the murals went away because of gentrification, but he looks to bring them back by having the original artists repaint them outside his L.A. store. In the meantime, however, users can experience them in Augmented Reality throughout the next month. Users can find the location of the Lost Murals online and then point the device when they arrive at what are now blank walls. – USA TODAY

2. XR distribution platform LucidWeb launched a new service to make it easier for producers to share content. The Belgium-based start-up has launched a closed beta of its PRO version, which targets professionals in the immersive industry so they can make content more available to the public. LucidWeb's Founder Leen Segers explains that as a professional she found it frustrating when she experienced all this amazing content at film festivals and other events she attended but had no easy way to share those experiences with others as there was no link. “Sometimes they’re available on an app that you have to download, or they’re supposed to be on a headset but you can’t find them. Therefore, I think making content available over URL will definitely help.” In fact, a number of the immersive experiences at this year's Venice Film Festival were posted via the platform, making them available where otherwise wouldn't have been. – ARPOST

3. From the Forums: Math Visualization with AR. One of our #FollowFriday Alumni @LucasRizotto tweeted a positively hypnotic snippet from a longer math tutorial video which really highlighted the potential of AR in educational settings. Lucas himself mused on how he wished that he had such tools available during his school years, so he could grasp complex subjects in a more visual way. @fliume from Mozilla also commented, "Actually this thread makes me really excited abt AR math bc being able to tweak parameters and immediately get feedback makes it sooo much easier to learn." At the time of writing, the post had been retweeted over 2,000 times and received more than 8,000 likes and 80 comments in just four days, but the original YouTube video has almost 4 million views, having been posted back in 2015. – TWITTER

4. An Augmented Reality version of the popular Five Nights At Freddy's franchise is getting fans excited. Following a virtual reality spinoff release earlier this year, developer Illumix is making an AR game where the series' trademark creepy animatronics will chase players inside their own homes. "Five Nights at Freddy's AR: Special Delivery," is due out on Android and iOS this fall, even as the FNAF expands with a movie adaptation rumored to be be in the works. – ENGADGET

5. Books that augment reality and immerse readers in a story by physically engaging the senses is a new way to educate and entertain readers, writes biochemist Michael Shaw. Companies such as Houston-based The Wunder Company, are making STEM books more engaging by embedding immersive elements into the physical volumes, giving parents and educators the chance to transform "screen-time" into something more productive. The company's first AR book "The Golden Rule" is available now and represents a broader shift in the publishing industry towards embracing immersive tech. – SPACE.COM  

6. In the latest installment of his multi-part blog series on the future of AR, Peter Diamandis focuses on the devices set to make screens obsolete. The average U.S. adult spends around 11 hours a day looking at screens, making up 90 percent of our media consumption. Diamandis argues that advancements in hardware and connectivity will see Augmented Reality replacing these 2D interfaces and allowing us to see through a digital information layer. "Once thick and bulky, AR glasses are becoming increasingly lightweight, stylish, and unobtrusive. And over the next 15 years, AR portals will become almost unnoticeable, as hardware rapidly dematerializes." – SINGULARITY HUB

7.  5G and XR will take work practices from remote to truly virtual. In a piece for Quartz. Omar Abbosh and Paul Nunes from Accenture analyze how the exponentially faster connection speeds enabled by 5G communications networks, coupled with advancing XR technology would, for example, enable us to interact with full-size digital twins of our work environments. "While basic internet access allowed work to be done remotely, XR and 5G will allow work to be done truly virtually," they write, adding that this includes not only jobs that currently lend themselves to remote working such as  accounting, computer programming, or graphic design, but physical jobs that currently require the employees' physical presence on the site. Companies of every sort, they conclude, will race to build business and operating models that use 5G’s capacity and XR’s immersiveness to create competitive advantage. – QUARTZ   

This newsletter was written and curated by Alice Bonasio, a journalist and consultant obsessed with the immersive technology space, including AR/VR/MR/XR and any other acronyms that fit into the realities spectrum. Over the past 15 years, Alice has advised a wide range of start-ups and corporations on digital transformation and communication strategy and is the Founder and Editor-in-Chief of Tech Trends. She also regularly contributes to publications such as Quartz, Fast Company, Wired, Playboy, The Next Web, Ars Technica, VRScout and many others. Follow her on Twitter @alicebonasio


Editor: David Stegon (senior editor at Inside, whose reporting experience includes cryptocurrency and technology).

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