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Inside Automotive (Jun 9th, 2018)

1. Uber and Lyft have applied to roll out scooters in San Francisco. Through Uber’s latest acquisition, JUMP Bikes, Uber is submitting an application to be a part of the city’s upcoming electric scooter sharing pilot program. Lyft also confirmed to Axios that it has also applied to be a part of the pilot. The competition for these permits is tight. San Francisco's transportation agency will give up to five permits to scooter companies, meaning Uber and Lyft will also be competing with a crop of new scooter sharing startups, like Bird and Lime. — AXIOS 

2. Here is the full list of contenders for scooter sharing permits in San Francisco. “Both Lyft and Uber (via Jump) applied to run rental e-scooters in SF. Only 5 companies will get permits; 12 applied. The applicants: Bird, Spin, Lime, ofo, Scoot, Skip (Waybots), Lyft, Razor, Hopr (Cyclehop), USSCooter, Jump [and] Ridecell.” — @CSaid

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3. Uber will spend up to $500 million on a global marketing effort this year to refresh its image. The branding campaign kicked off last month with TV ads featuring company CEO Dara Khosrowshahi. The company will then shift to product-focused TV ads, as well as online and billboard ads. The marketing is focused on the United States, but will also hit the European and Latin American markets. An Uber spokesman confirmed with the Information that some of the messaging of the campaign will focus on passenger safety. — THE INFORMATION

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4. Volvo expects that one-third of its cars sold by 2025 will be driverless. By that year, the automaker also expects that half of its vehicles will be sold via its Care by Volvo subscription service, instead of current vehicle purchasing methods, like leasing and financing. "These initiatives will help transform Volvo from being purely a car company to being a direct consumer services provider," Volvo President and CEO Håkan Samuelson said in a statement. Volvo has plans to electrify every new model from 2019 and on, offering it as a hybrid, plug-in hybrid or battery-electric vehicle. — AUTOBLOG

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5. A Morgan Stanley analyst explains Tesla’s recent stock price rise. Analyst Adam Jonas says the big gains come on the heels of a positive annual shareholders’ meeting, where Tesla reiterated its previous Model 3 production guidance and 2018 cash flow targets. "We think the stock move reflects more on [bearish] investor positioning than truly incremental data on fundamentals," Jonas said. The automaker still expects to produce 5,000 Model 3s per week by the end of June and still expects to be profitable and cash-flow positive by the third quarter of this year. These targets had been discussed by Tesla about a month ago, during its first-quarter earnings. — US NEWS

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6. Kia has recalled 507,000 vehicles in the U.S. for an airbag issue. The company said an electronic glitch may prevent air bags from deploying in the event of a crash. The recall issued covers 2010-2013 Kia Fortes, 2011-2013 Kia Optimas and 2011-2012 Kia Optima Hybrid and Sedona vehicles. Sister company Hyundai has also rolled out similar recalls after a series of fatal crashes involving air bags. — REUTERS

7. Honolulu is placing a cap on surge pricing for ride-hailing companies. Honolulu’s Department of Customer Services will set a maximum price that ride-hailing companies can charge. If a company does charge surge pricing, it would not be allowed to charge more than the maximum fare set by the city. Ride-hailing companies are opposed to the legislation. — AP

8. Subaru plans to release all-electric models of its current lineup in the future. Instead of creating new dedicated EV models when the automaker jumps into the world of EVs, Subaru wants to electrify its existing lineup of vehicles. “Providing the choice of an electric vehicle means the customer can still desire the same Subaru,” Subaru CEO Yasuyuki Yoshinaga told Bloomberg. Reports have suggested Subaru would introduce a battery-electric vehicle by 2021. — BLOOMBERG

9. Here are the top selling electrified vehicles in 2018. According to data collected by InsideEVs, the Tesla Model 3 leads the pack with 12,055 deliveries, followed by the Toyota Prius Prime at 9,094 deliveries, Tesla Model S at 6,500 deliveries, Chevy Bolt at 5,650 deliveries and Tesla Model X at 5,525 deliveries. — USA TODAY

10. Toyota offered a private test drive of the Lexus LC500 to EPA administrator Scott Pruitt. The automaker also offered to show Pruitt its hydrogen fuel-cell vehicle, the Mirai. There is no indication that Pruitt received any special treatment from the automaker. Toyota nor the EPA responded for comment. — ABC NEWS

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