Inside Beer - January 28th, 2020

Inside Beer (Jan 28th, 2020)

Age-restriction labels / Untappd aims to improve festival / Debate over dogs in breweries

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1. Members of The International Alliance for Responsible Drinking (IARD)  are pledging to put age-restriction labels on drinks and tighter age-restriction controls on their digital content by 2024. Members of the IARD include AB InBev, Diageo and Pinard Ricard. Those companies - along with the other members of the alliance - say the age-restriction labels will also be on their non-alcoholic offerings. Ways to make digital content more difficult to access will go beyond using just an age-gate; on social media platforms, IARD will be looking at interests that are common for children, or by a user's friends. IARD is also looking at ways to allow adults to opt-out of seeing marketing for alcohol. -- REUTERS via YAHOO FINANCE

2. Budweiser's Acts of Kindness Super Bowl ad is getting positive reviews. The 60-second commercial features a diverse group of Americans "whose everyday acts of kindness and personal achievements are in stark contrast to common labels and stereotypes." The beer part of the ad is kept to a minimum as it instead focuses on real people doing real things, including  Hannah Gavios from Queen, NY, completing her second marathon three years after being paralyzed by a spinal cord injury. Also, during Budweiser's variety of Super Bowl ads on Sunday, the look of the new Budweiser logo will be on display. -- AMERICAN CRAFT BEER

3. The social media app Untappd will host its second annual beer festival in Charlotte, NC, in May. The festival will feature over 150 breweries from around the country, with what looks like a heavy focus on local and regional breweries. The festival will take place over two separate sessions on Saturday, May 16, at the Bank of America Stadium. Organizers say they learned a lot from listening to attendees and brewers after difficulties at the inaugural festival, and they've hired Talia Spera as Untappd's Director of Festivals and Live Events. She will also manage additional U.S. and European festivals in 2020. -- PANTHERS

4. Boulevard Brewing in Kansas City and 21st Amendment Brewery in San Francisco will face off this Sunday at the same time their respective city's teams face off in Super Bowl LIV in Miami, FL. The two breweries have engaged in a friendly little wager; the losing city's brewery will send a couple of cases of beer to the winner. It will also donate $1,000 to a charity of the winner's choice: Veterans Community Project if Kansas City wins, or Project Night Night if San Francisco wins. And, finally, the head brewer of the brewery in the losing city must put a photo on social media in the winning team's jersey. -- BREWPUBLIC

5. Whether you agree or disagree that dogs should be allowed in breweries, you have someone on your side to argue your point in this lighthearted debate. Liz Foster from Urban Growler Brewing disagrees, saying misbehaving dogs affect everyone's experience. Neil Miller from HeadFlyer Brewing Company is pro-dogs, saying they encourage more socialization and bring more people into taprooms. (Please keep in mind, the debate is about pets, not certified service dogs.) -- THE GROWLER

6. Investors may not be served best by investing in big beer that's buying up craft beer, this piece argues. The recent acquisition of Atwater by Molson Coors won't help the company's bottom line because "the craft beer business, much like its bigger mainstream-beer brother a few years ago, is bumping into a serious headwind of its own." Craft brewery acquisitions might be pricey misfires. -- MOTLEY FOOL

Including this article in the newsletter does not constitute investment advice from or Robin Shreeves. 

7. Brazilians are embracing JOMO (the Joy of Missing Out) and drinking more premium beverages as they stay home instead of go out. Wanting to get the same drinking experience at home as they would in a bar or restaurant, they're consuming more sophisticated brands. Craft beer in Brazil is doing well as a result. Between 2012 and 2017, premium beer consumption grew an average of 3.7 percent a year. Beers that are particularly unique - such as Pratinha's Magic Booze (an IPA that's crafted at home by adding sparkling water) - are doing very well. -- FOOD NAVIGATOR

8. Portland, Maine's, Allagash Brewing has released its first organic beer. The 100 percent organic CrossPath is a Belgian-style ale that uses organic granola from GrandyOats, organic Pilsner malt from Blue Ox Malt House, organic buckwheat, oats from Aurora Mills & Farm and Cascade hops from Aroostook Hops - all Maine businesses. CrossPath is available in 16oz cans. -- PORCH DRINKING

9. Four premier brewers reveal what beers they're drinking and which they want to get their hands on. John Walker of Athletic Brewing Co., Nick Nunns of TRVE Brewing, Jeppe Jarnit-Bjergsø of Evil Twin Brewing, and Veronica Vega of Deschutes Brewery reveal their favorite everyday beers, what they last drank, their grail beers, the best beer they recently drank and more. -- GEAR PATROL

10. Charlotte, North Carolina, is one of the fastest-growing cities in the country, and it's become an inclusive, diverse place for those in the craft beer industry. Resident Culture Brewing Company in Milwood Plaza hosts events for organizations like the Charlotte LGBT Chamber of Commerce.  Blue Blaze Brewing Co. opened in Charlotte’s West End, a historic neighborhood with a predominantly African American population. These inclusive craft breweries are bolstering an inclusive space, making diverse entrepreneurs in other industries feel welcome.  -- VINEPAIR

Robin Shreeves is a wine, beer, spirits and travel writer. She's the wine columnist and restaurant and beverage features writer for the Courier Post newspaper in New Jersey. She holds an Intermediate Sommelier certification from the Wine School of Philadelphia. Her food and drinks writing can be found at Wine Enthusiast, VinePair, Food Network, Spirited magazine, USA Today, Mother Nature Network, Drink Nation, Edible Philly and Edible Jersey. Visit her website and follow her on Instagram at @rshreeves

Editor: Sheena Vasani, staff writer at Inside.

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