Inside Beer - January 30th, 2020

Inside Beer (Jan 30th, 2020)

Corona beer is not coronavirus / All things beer and Super Bowl / Brew Dog's new NA offerings

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One of beer's High Holy Days is soon upon us: Super Bowl Sunday. So today's issue is Super Bowl heavy, with a smattering of other news sprinkled in. If you're watching this Sunday, I hope you do so with a favorite beer in hand. 

- Robin

1. People are searching Google for "corona beer virus” and “beer virus” as they look for information about the coronavirus outbreak. To make it clear, the coronavirus has nothing to do with Corona beer; they just share some same letters arranged in the same order. Of those searchers equating the virus with the beer, 57 percent searched for “beer virus,” and the remaining 43 percent searched for “corona beer virus.” Neither Corona nor its parent company Constellation Brands have made any comments about the connection that Google searchers are making. -- USA TODAY

2. Corona and other Mexican beers are expected to be plentiful at many Super Bowl parties this weekend, according to data. Nielsen’s Super Bowl outlook reports that half of the nation’s Latinx population has watched the Super Bowl each year, and that number is expected to remain at least the same this year with Shakira and Jennifer Lopez performing at the halftime show. Add to that the continued growth of the Mexican beer category overall in the past five years, as well as the facts that US Google users search for "Mexican beer" 50 percent of the time when they search for beer from a specific country, and Corona and Modelo have been the No. 1 and No. 3 beers searched for this week (according to SEMrush), and it looks like Mexican beer could be a big winner on Super Bowl Sunday. -- FORBES

3. Bell's is releasing Black Hearted IPA on Valentine's Day. The black IPA will be available only on draft at Bell's Eccentric Cafe in Kalamazoo, Michigan, and in 12 oz. bottles packaged in six packs at the General Store, also in Kalamazoo. On Instagram, Bell's wrote about this limited edition beer, saying "Love isn’t always handwritten notes and candy hearts. Sometimes, it’s a sinkhole full of skeletons and worn out platitudes, yet here you stand with your chin held high. Our latest member of the Hearted family, a Black IPA, holds no ire towards love lost, it thrives on it." -- MICHIGAN LIVE

4. Colorado Gov. Jared Polis unveiled a carbon dioxide capture and reuse pilot project that will take carbon dioxide from craft beer manufacturing and use it to help grow marijuana. The plan is for Earthly Labs to collect 100,000 pounds of CO2 from Denver Beer Co. It will then transport the CO2 to The Clinic marijuana dispensary to help cultivate cannabis. Polis said this project will help "two industries succeed, reducing emissions that are contributing to our climate emergency.” -- KUSA

5. Scottish beer maker Brew Dog is bringing new non-alcoholic beers to the US. Four new ABV-free beers will join the one NA beer Brew Dog already sells in the US - Nanny State. The selections will be a stout, a hazy IPA, a raspberry sour beer called Faux Fox, and a non-alcoholic version of the Punk IPA called Punk AF (AF = alcohol-free). -- AKRON BEACON JOURNAL

6. Michelob Ultra's Super Bowl ad features Jimmy Fallon. Titled “Jimmy Works It Out,” the 60-second commercial shows the host of "The Tonight Show" learning that fitness can be fun. He's joined by athletes like Usain Bolt, Brooks Koepka, Kerri Walsh Jennings and Brooke Sweat to hype the fact that at 95 calories and 2.6 carbs, the AB InBev owned Michelob Ultra can be a good post-workout brew. -- AMERICAN CRAFT BEER

7. Labatt Breweries of Canada, an AB InBev subsidiary, has acquired the British Columbia-based distiller Goodridge & Williams. G&W launched in 2017 and is known for its ready-to-drink (RTD) cocktails in cans, including Nütrl Vodka Soda. The popular vodka soda has a 5 percent ABV and 100 calories. The acquisition comes as sales of RTD cocktails are growing in Canada, but sales of beer are not. -- BREWBOUND

8. This Game Day Beer & Food Pairing Playbook pits Kansas City food against San Francisco food. The two city's respective teams will go to head to head this Sunday in the Super Bowl, and Craft Beer suggests pairings for two local favorites: Kansas City Barbecue Burnt Ends and San Francisco Cioppino. While both dishes can go with "clean crisp beers," the burnt ends also pair well with malty & sweet or funky & sour while the seafood-heavy dish goes with fruity & spicy or dark & roasty. -- CRAFTBEER.COM

9. If the more complicated foods of item #8 aren't you're thing, then perhaps you're interested in stepping up your beer and wing game. This piece from Porch Drinking has tips on preparing wings and making various sauces for them with beers such as Boulevard Brewing, Stone Brewing and The Alchemist. -- PORCH DRINKING

10. One final beer-centric recipe for your Super Bowl snacking: Beer Bacon Cheese Dip. It's super easy because it starts out with prepared cheese dip (such as a plain queso dip) and adds some cream cheese, bacon bits and beer. Serve it in a hollowed out bread bowl with its middle cut up for dipping. -- HOP CULTURE

Robin Shreeves is a wine, beer, spirits and travel writer. She's the wine columnist and restaurant and beverage features writer for the Courier Post newspaper in New Jersey. She holds an Intermediate Sommelier certification from the Wine School of Philadelphia. Her food and drinks writing can be found at Wine Enthusiast, VinePair, Food Network, Spirited magazine, USA Today, Mother Nature Network, Drink Nation, Edible Philly and Edible Jersey. Visit her website and follow her on Instagram at @rshreeves

Editor: Beth Duckett, a beer lover who writes Inside Amazon and Inside AI.

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