Amazon launched multiple products in its hardware event yesterday, including a drone, smart speakers, and a gaming service. The company’s new cloud gaming service Luna is priced at $5.99 in its early access phase.
- Amazon announced a new spherical Echo ($99), Echo Dot ($49.99), and an Echo Dot with a clock ($59.99). As of January 2020, Amazon had a market share of 53% in the smart speakers market, down from 61% in January 2019. Google’s market share increased from 23.9% to 31% in the same time period.
- The company launched Echo Show 10, a smart screen with a motorized base to automatically face the user as they move around a room. The company also added Netflix to the list of available streaming options in Echo 10.
- Amazon launched a controller for its cloud gaming service Luna, with an introductory price of $49.99. Luna is set to compete with other cloud gaming platforms, including Google’s Stadia, Microsoft’s xCloud, Apple’s Arcade, and Nvidia’s GeForce Now. Though Apple doesn’t allow Stadia and xCloud in its current form, Luna is available in Apple’s platforms as it was released as a Progressive Web App, which has a home screen icon and can be launched through a web browser. Apple doesn't take a revenue cut of 30% from the web apps.
- Always Home Cam, an autonomous security drone, will cost $249.99 and be available in 2021.
- The company also announced a new car camera and car alarm. An API will be made available next year to allow car manufacturers to connect their car camera to Ring’s platform.