In 2020, consumers spent around $111B — 30% up YoY — in mobile apps, including in-app purchases, premium apps, and app subscriptions. Spending in the App Store is estimated to have reached $72B, while around $37B was spent in the Google Play Store.
- Five games — "PUBG," "Honor of Kings," "Pokémon GO," "Coin Master," and "Roblox" generated more than $1B in 2020. The rise of Progressive Web Apps could be a factor that would impact App Store revenue through games in the future.
- Social apps contributed the highest revenue for Google, with a 71% YoY increase to $1.2B. While entertainment apps contributed the highest — $5.3B — for the App Store.
- Apple said that around $1.8B was spent on digital goods and services between Christmas Eve and New Year’s Eve and around $540M on New Year's Day.
- In November, Apple announced that it reduced the App Store revenue share from 30% to 15% for developers who earn less than $1M in annual sales. The change — which goes into effect on Jan. 1, 2021 — marks the first time Apple has reduced its 30% revenue share for a massive number of developers since the store's inception in 2008.