3. Follow Friday: Zoe Wilder. Zoe Wilder is, above all, a woman in weed. A media relations professional and business consultant orbiting the cannabis industry, she seems to show up everywhere, whether the opening of the Museum of Weed or on the pages of any weed-related magazine on the market.
While she works with brands to develop and execute inventive promotional content and campaigns, her work in the weed industry also goes deeper than that, including "advancing the conversation through science-based research and education" as well as putting social justice at the core of her mission.
Beyond that, she's the person to follow on both Twitter and Instagram if you want to keep up-to-date on the latest cannabis news and lifestyle happenings.