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Inside Cloud (Dec 6th, 2017)

Thank you for subscribing to Inside Cloud! This is our inaugural newsletter, dedicated to keeping you up-to-date on all things in the cloud space. It's a fast-moving landscape, with Amazon, Google, Microsoft, Salesforce, Cisco, Oracle, and other companies all vying to be dominant players in cloud computing. We'll keep you informed about the latest innovations, announcements, acquisitions, and other key news in this very competitive industry. 

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More large enterprises are abandoning their data centers for the cloud. While the shift to the cloud is not necessarily a new trend, several large companies that attended AWS re:Invent made a point of proclaiming their desire to ditch their own data centers. PG&E’s director of enterprise architecture said the company was planning such a move, while executives from Expedia and Goldman Sachs also hinted they could be next.  - NETWORK WORLD

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Amazon Web Services is pretty dominant, but the company is by no means content to just put out incremental updates. At the recently wrapped up AWS re:Invent conference, the company pushed out a ton of announcements. There was AWS Deeplens, which is a smart video camera targeted at developers with image recognition capabilities. Then there's SageMaker, a tool for building and deploying machine learning tools. Additionally, Alexa is moving into the office thanks to partnerships with Microsoft, Capital One, Concur, and others. As The Seattle Times found, it was a conference that wasn't just filled with techies, but C-level executives who are putting a lot of their business on the company's servers. - TECHCRUNCH

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The cloud may be just as good for parking investment cash as it is for data. A report from GBH Insights found that Microsoft’s enterprise spending should accelerate on both private and public clouds in 2018. While the company faces robust competition from Amazon, Google, and even a large push from Cisco, a GBH Insights analyst is bullish on how the Redmond company may perform in the coming year with Azure, Office 365, and innovations with artificial intelligence. - U.S. NEWS & WORLD REPORT

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Google has taken its Cloud Video Intelligence API out of beta. It joins a new Content Classification feature for the company’s Cloud Natural Language API. The two services give developers the ability to create applications that understand content inside of videos and text. For example, the Cloud Video Intelligence API can transcribe the contents of video and identify objects. The features were first unveiled at the company’s I/O conference earlier in the year. - VENTUREBEAT

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Amazon’s very busy week included the announcement of a batch of new IoT services. The company is aiming to embrace a wider swath of the IoT stack to angle itself as a more compelling provider for all of its services. The company’s new offerings include features that target new onboarding and device management, expanded IoT security offerings, and edge-based machine learning features. - BUSINESS INSIDER

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The cloud space is fast moving, and with several dominant players there's bound to be more positioning for how they can differentiate one another. The CEO of AporetoDimitri Stiliadis, sees a consolidation and partnerships to be the future, as the number of competitors shrinks and companies decide instead to join forces. Mesophere CEO Peter Guagente sees an aggressive move by Microsoft to win back customers from Amazon and a big year from Google Cloud, driven by the expertise of Diane Greene. Other projections include more offloading of IT resources and a shift to SaaS-based security solutions. - EWEEK

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