Coinbase announced that it had become the official crypto platform for the NBA and WNBA. According to Coinbase, the deal aims to increase awareness around blockchain technology and the crypto exchange.
- Under the deal, the Coinbase logo will appear on television broadcasting, including the G League, as well as in NBA2K and USA basketball.
- The partnership will enable Coinbase to create educational and interactive crypto experiences for NBA and WNBA fans.
- Coinbase’s deal with the NBA is the latest in crypto sponsorship deals with sports leagues. Crypto.com signed a $100M deal with F1, Algorand (ALGO) signed a $100M deal with the Drone Racing League, and other platforms have partnered with various NBA teams and Major League Baseball.