What does it mean to be a small business owner in 2017? As Caitlin Cruz found out for Digg, it means striking the perfect balance between an online presence and one in the real world.
She spoke with Cathy Anderson and Adam Fisher, two entrepreneurs who have made small-but-significant names for themselves on the web. Anderson runs the website Poor Little It Girl, which has grown enormously since it started back in July 2010. However, she never meant for it to become her full-time job. In fact, she originally worked a 40-hour job in the fashion industry before finally making the leap to Poor Little It Girl full-time.
“It really is the more you put into it, the more you get out of it, and I was able to dedicate a lot more time to it,” she told Cruz.
Fisher runs an online strength training and coaching service. He was also focused on a “real-life” job as a desk clerk at a gym before he shifted completely over to the internet. With a certification in personal training, he was able to find demand for training services online, and the rest was history.
“I've positioned myself, not as the anti-trainer, but the chill and nice trainer,” Fisher, who has an average of 30 clients, told Cruz. “I'm much less gruesome and cruel than the stereotype you expect.”
Both Anderson and Fisher took different routes to get to where they are today, but they share something in common: they are examples of what it means to find success as a small business owner in the Digital Age. As Cruz writes, “There's no roadmap or guidebook for how these internet-based businesses will play out.” That being said, nothing is stopping motivated entrepreneurs like Anderson and Fisher from forging ahead.