Alphabet-owned Waymo announced it would no longer use the term "self-driving" and start using "fully autonomous" instead. Waymo said the change wasn't "just a branding or linguistic exercise" and emphasized "precision in language matters and could save lives."
- Waymo accused other automakers of incorrectly using the term "self-driving" to mislead the public about their technology capabilities.
- While Waymo didn't call out a specific company, its comments have been interpreted as a subtle shot at Tesla.
- Last year, Tesla introduced a prototype of its $10,000 "full self-driving" feature that isn't fully autonomous. Tesla has been accused of misleading its customers.
- Tesla has warned its "full self-driving" feature isn't perfect, and drivers must keep both hands on the wheel. In March 2018, a man was killed in an accident after he engaged Tesla's autopilot.