According to Adobe Analytics, online sales in the U.S. during the 2020 holiday season grew by 32.2% YoY to a record $188.2B.
- Online sales in November were $100B — a single-month record. E-commerce sales between Thanksgiving and Cyber Monday grew by 21% YoY.
- In October, Adobe Analytics projected online sales during the holidays would rise by 33% and record two years of growth in one.
- For the first time, at least $1B was spent online every day of the holiday season. 50 days saw at least $2B in e-commerce sales.
- Retailers offering curbside pickup saw sales rise by 49%, compared to only 28% for stores without this option. Usage of buy now pay later rose by 109% for online purchases.
- Online grocery sales surged by 404%, with appliances and books rising by 202% and 107%, respectively. Jewelry sales grew by 66%, and toy sales were up 50%.
- According to Salesforce, $330B worth of online goods ordered globally will be returned. This accounts for 30% of all purchases.
- Global online sales hit $1.1T during the holiday season, a 50% rise YoY.