Amazon has surpassed 142 million Prime members in the U.S., according to Consumer Intelligence Research Partners (CIRP). In 2020, for the first time, Amazon's percentage of annual memberships increased in the holiday shopping quarter rather than decreased as buyers committed to longer-term memberships.
- Since Amazon introduced the month-to-month Prime membership option four years ago, monthly memberships have risen, resulting in a decline in annual memberships.
- In January 2020, Amazon CEO Jeff Bezos revealed the company had 150 million global members.
- Amazon's sales have surged during the pandemic as the e-commerce giant earned a record $96.1B in Q3, a 37% YoY. Analysts forecast Amazon earned $10B during its annual Prime Day in October.
- Last week, consumer groups accused Amazon of intentionally making it difficult to cancel Prime subscriptions and asked the FTC to investigate.