Total U.S. expenditure on Halloween items will grow from $8.05B in 2020 to a record $10.14B this year, according to the National Retail Federation (NRF). Sixty-five percent of Americans will celebrate Halloween this year, up from 58% in 2020 but down from 68% in 2019.
- Consumers will spend an average of $102.74, a $10 increase from 2020.
- Spiderman, princess, and Batman are the three most popular costumes this year.
- $3.17B will be spent on costumes, the most since 2017 ($3.32B).
- Families with children will spend an average of $149.69, compared to $73.57 for those without kids.