U.S. e-commerce sales will increase by 10% YoY during the holiday season to $207B, according to Adobe Analytics. U.S. sales rose by 33% YoY in 2020, but this year they're expected to experience their slowest growth since 2015.
- Online sales globally will rise by 11% to $910B during November and December.
- Adobe says e-commerce sales worldwide will reach $4T this year.
- $37B will be spent during Cyber Week (Thanksgiving through Cyber Monday), which will make up 17% of holiday sales.
- Prices during Cyber Week will rise by an average of 9%.
- E-commerce inflation has risen for 16 straight months since June 2020, including a 3.3% increase in September.
- This stream is expected to continue into the holidays.
- Cyber Monday sales will grow by 4% YoY to $11.3B.
- Black Friday and Thanksgiving Day sales will rise by 5% and 6% to $9.5B and $5.4B, respectively.
- Due to global supply chain issues, discounts will range from 5%-25%, down from the historical average of 10%-30%.
- Out-of-stock messages heading into the holidays are up 172% compared to Jan. 2020.