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Inside Facebook

Inside Facebook (Jan 20th, 2017)

Thanks for reading Inside Facebook! Today we’re covering the latest on the Facebook/ZeniMax virtual reality lawsuit, Mark Zuckerberg's land litigation and everything else you need to know about the largest social network in the world. Have any thoughts or comments on stuff you want to see? Hit REPLY and let us hear about it!

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A survey released this week by Advertiser Perceptions said up to 40% of Facebook advertisers intend to conduct independent audits of the social networking site's metrics around audience reach and ad delivery. Facebook three times in 2016 stated that some of its analytics and engagement metrics had been miscalculated but then promised to work with analytics and measurement companies to validate the metrics that it provides to advertisers. The concern about analytics comes at a time when Facebook has estimated 35% revenue growth in 2017. The report also said that advertiser confidence in digital and social platforms is below 50 percent, while 36% of those queried said they'd spend more on search advertising with Google, but not Facebook. Advertising Perceptions polled 399 marketing executives from some of the top-spending agencies and marketers. – ADAGE

Three years after Facebook CEO Mark Zuckerberg purchased 700 acres of land in Hawaii, he is now going to court to win possession of pockets of privately owned land scattered throughout his estate. Zuckerberg filed a lawsuit seeking to find the owners, so he can pay them for the land, and hold exclusive rights over the property. Zuckerberg filed eight “quiet title” lawsuits on Dec. 30 looking to force owners of 14 small properties to sell their stakes in their land at public auction. As it stands now, the landowners have the right to pass through Zuckerberg's property to access their smaller properties. In some cases, the parcels are owned by more than 100 people from the same family. Zuckerberg said in a Facebook post that “We want to create a home on the island and help preserve the wildlife and natural beauty. . . . For most of these folks, they will now receive money for something they never even knew they had. No one will be forced off the land.” – MASHABLE

Facebook's Global Director of Diversity Maxine Williams said the company hopes to improve employment diversity in 2017 by examining three of its distinct pilot programs. Hiring managers currently interview at least one member of an underrepresented group for an open role and recruit from a summer training for undergrads from underrepresented groups. The company also requires current employees to watch training videos that address 'unconscious bias.'" Williams said “because we’re so data driven, doing pilots makes a huge difference." One percent of Facebook's tech team is black, three percent is Hispanic and globally 17 percent is women. According to one report, recruiters receive twice as many points for the hiring of black, Hispanic, or female engineers over whites, males, or Asians. A separate story, however, revealed that hiring managers often show a bias by considering factors unfavorable to underrepresented groups, such as where a candidate went to college, or whether they already know somebody at Facebook, before making a final decision. – FORTUNE

Does Facebook have a problem with employment diversity? If so, what do you think are the contributing factors? What can Facebook and tech companies do to address the issue? Hit REPLY and let us know your thoughts.

The founder of Oculus VR said he did not take "confidential code" from ZeniMax and then share it with Facebook when the social networking giant purchased Oculus VR for $2 billion in 2014. ZeniMax is suing Facebook for $2 billion, alleging that Facebook knew at the time of the purchase that some of the company's core virtual reality technology was taken from ZeniMax. Oculus VR founder Palmer Luckey said in a Dallas courtroom this week that he did not share secrets about how Oculus' virtual reality headset, Rift, works. The case centers around who developed the technology behind the headset and what information fell under the banner of proprietary information. “I didn’t take confidential code,” Luckey said, according to the Toronto Star. "I ran it and demonstrated it through the headset. It is not true I took the code.” – POLYGON

An 18-year-old Ohio woman was arrested this week for allegedly using clear packing tape to bind her two-year-old son to a wall -- and then broadcasting the episode on Facebook Live. The woman, Shayla Rudolph, also taped the mouth of the toddler with the packing tape. "Don't make me put more tape. Now sit still. You can see the TV from right there. You'll be all right," she said on the Facebook Live video. The child was crying throughout the 15-minute video, authorities said. Rudolph was charged with abduction, a third-degree felony, and the child was taken into protective custody by Franklin County Children Services. Since the launch of Facebook Live in 2016, users have broadcast everything from a child's birth to a 12-year-old's suicide.  –  THE GUARDIAN


Despite Facebook's massive success since its launch a little more than a decade ago, the social networking giant still has tremendous growth potential, according to analysts. The rise of Facebook Live, and the ability for its 1.8 billion users to stream live content will help fuel the company's growth, according to Pacific Crest analyst Andy Hargreaves. In addition, Facebook's ownership of Messenger, What'sApp, and Instagram have positioned the social networking company well in 2017 and beyond. Facebook will become a "global clearing house for interactions between consumers and businesses of all sizes," Hargreaves wrote. – IBD

Quitting Facebook for as little as a week could improve mental health, according to a study released in the journal Cyberpsychology, Behavior, and Social Networking. Those who stayed off Facebook for a week reported bigger improvements to life satisfaction than those who hadn't quit Facebook. Those studied answered questions about how much time they spent on Facebook, the number of friends they had, if they became jealous when viewing others' feeds and whether they posted regularly or passively scrolled. Researchers surveyed 1,100 Danish adults who rated their life satisfaction and ranked their levels of emotions such as loneliness, happiness, worry, and enthusiasm. Study author Morten Tromholt of the University of Copenhagen said many Facebook users feel envy because the massive amounts of information on social media invite comparison. – READER'S DIGEST

A Guardian advice column considers the wisdom of friending your boss on Facebook. If you welcome your boss into your social network you can expect your posts and behavior to inform or influence his or her opinion of you in some way, according to Guardian social media columnist Elle Hunt. If you are going to deny the request, she recommends you do it "outright," rather than letting it linger. If the boss asks you about the request, she recommends employees "deny everything" and say you must have "missed the request." If you are trying to build favor, however, she suggests users "like, maybe even love, their every post." – THE GUARDIAN

What are your experiences with Facebook friend requests in the workplace? Do you have any advice or information to share about how to handle the situation? Have you had a memorable experience? Hit REPLY and let us know your thoughts.

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