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Inside Facebook

Inside Facebook (Feb 14th, 2017)

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Thanks for reading Inside Facebook! Today we’re covering the topic of Facebook addiction, Nick Cannon's Facebook outburst and Facebook's journey into music licensing deals. Have any thoughts or comments on stuff you want to see? Hit REPLY and let us hear about it!

Facebook is testing chat windows that pop up when someone comments on one of your posts. The pop-ups appear at the bottom of your desktop web browser, like an instant message from a Facebook friend. Users have the option to expand the post or hide it. The window will appear when someone comments on your post, replies to your comment or tags you. Users can also choose to turn off notifications if they don't want the dropdown feature. Facebook is currently testing out the feature with a limited audience, but hopes to roll it out eventually to all 1.86 billion users. – CNET

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Comedian and TV personality Nick Cannon chose Facebook to announce his departure from NBC's "America's Got Talent." The longtime host of the show said in the post that he decided not to return because show executives threatened to fire him after watching his Showtime comedy act. “Not to get too detailed but this isn’t the first time executives have attempted to ‘put me in my place’ for so-called unruly actions,” Cannon wrote in the Facebook post. “I will not stand for it. My moral principles will easily walk away from the millions of dollars they hang over my head.” Cannon claimed that NBC threatened to fire him for making racial jokes. – THE WRAP

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Facebook appears to be interested in opening a data center in Sarpy County, Nebraska. Public documents submitted to the City of Papillion indicate that Facebook wants to build a data center on 146 acres near Nebraska Highway 50 and Capehart Road. The project has been working its way through the approval process. Facebook has attempted to keep the development under wraps, but the principal address for the applicant is listed as 1 Hacker Way, Menlo Park, California, the address of Facebook’s headquarters. Andrew Rainbolt, executive director of the Sarpy County Economic Development Corporation, said the company he’s been working with is still considering other sites around the country. “We’re hopeful everything gets finalized, but we don’t know exactly when,” Rainbolt said. Facebook recently announced plans to build a data center in Denmark. – OMAHA WORLD HERALD

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Reader's Digest offers some tips on how to recognize when you are spending too much time on Facebook. Among the warning signs: Scrolling endlessly in search of something interesting, believing other people have a better life than you and using Facebook as your primary source of news. In addition, Facebook addicts often pull out their phones quickly when alone at a social event to avoid appearing awkward. “It’s not easy to become socially comfortable,” said Karen Sobel Lojeski, assistant professor of technology and society at Stony Brook University. “But when we avoid it all the time because of the habits we’ve developed around machines, we can’t feel secure as a human being.” – READER'S DIGEST

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E-Marketer explores whether Facebook is developing an identity crisis as a result of its diverse offerings. While Facebook at one time was merely a platform to share photos and make comments, the company is now involved with mobile messaging, live video, virtual reality, and original video content, among other features. Facebook is resembling a combination of Yahoo! and Google, where large audience growth has opened multiple revenue pathways. Ultimately, Facebook's 1.86 billion users, e-Marketer concludes, will allow the company to be successful even with multiple identities. “Because of Facebook’s core function as a platform for connecting with almost anyone, its size really is a genuine advantage for each user," said analyst Mark Dolliver. “In other words, in Facebook’s case, the fact of being so big is in itself a factor that will help it remain big.” – e-MARKETER

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Getting your news from Facebook is "semi-dangerous," according to Flipboard CEO Mike McCue. Only reading news from Facebook friends or algorithms is “challenging and semi-dangerous” because social platforms prioritize “extremist” content at the top, McCue said. “Sometimes I think of news feeds as the ‘mystery meat’ of your information diet,” he said in a recent Recode Decode podcast. “It’s not like you finish reading your Facebook feed, after half an hour, and feel like, 'That was a great use of time!’ It’s like if you ate potato chips all day long.” McCue said good news stories are more than just a bunch of ones and zeroes packaged together and that no algorithm can determine "insightful, or important, or meaningful.” McCue's company, Flipboard, is redesigning itself as a smart magazine, hoping to improve upon the Facebook experience for social news. – RECODE

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