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Inside Facebook

Inside Facebook (Apr 11th, 2017)

Facebook has 5 million active advertisers, an increase of one million since September. Facebook also announced this week that the number of businesses with mobile pages is 65 million. Another eight million businesses have profiles on the Facebook-owned Instagram. In addition, Facebook is also introducing new tools that will help brands target and measure the performance of their ads. "If you think about over the last 13 years, we’ve been making progress on our mission of making the world more open and connected," said Katherine Shappley, Facebook's director of small business in North America. "Other people and businesses that they care about, and, of course, communities are at the heart of that." – MASHABLE

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Some publishers are unhappy with the monetization outcomes of Facebook's Instant Articles feature. The NY Times stopped using Instant Articles last fall after poor click rates back to the Times site; other sites scaled back their investments. According to the Times' Kinsey Wilson, executive vice president of product and technology, people were also more likely to subscribe to the Times if they came directly to the site rather than through Facebook. Instant Articles is a feature that allows publishers' articles to load quickly. Publishers, however, said it doesn’t monetize as well as traditional links that take readers back to the publisher’s own site. Forbes and Quartz have also withdrawn from the partnership – DIGIDAY

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Three Facebook executives penned an article for Fast Company explaining that employees enjoy working at the Silicon Valley company because they are engaged with their work and have pride in what they do. The article states that at Facebook, satisfaction isn’t enough; instead, employees should bring their full attention, energy, and effort to work. "We know that engaged employees perform better—and that their business units are more productive, more profitable, and less accident-prone," the article states. Feelings of optimism, mission and social good were also factors that were linked closely with the level of pride people had in their jobs. – FAST COMPANY

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Most people spend an hour a day on Facebook and are affected negatively overall because of it, according to a study published by the Harvard Business Review. “Overall, our results showed that, while real-world social networks were positively associated with overall well-being, the use of Facebook was negatively associated with overall well-being,” the researchers concluded. Holly Shakya of University of California, San Diego and Nicholas Christakis of Yale University, examined the Facebook use of 5,208 adults over a two-year period to see how use of the site impacted people’s well-being. “Overall our results suggests that well-being declines are also matter of quantity of use rather than only quality of use,” researchers wrote. “Our results suggest that the nature and quality of this sort of connection is no substitute for the real world interaction we need for a healthy life.” – SACRAMENTO BEE

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Facebook has launched a new certification program for journalists to understand how to use the social media network. The online courses are split into three 15-minute sessions and were made as part of a collaboration with the Poynter Institute. The goal is to teach reporters how to incorporate Facebook’s tools within their storytelling. These tools include Instagram, Facebook Live, and 360-degree images and videos. The Verge notes that the program does not teach journalism skills such as such as how to verify your sources or fact check, but rather promotes Facebook by asking questions such as, "Why might a journalist tag the location of a Facebook Live video broadcast?” – THE VERGE

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$FB (10:53 EST): $139.76 (↓.1.28) // 90-day high: $143.44 // 90-day low: $114.77 // More info

Facebook plans to hold its inaugural Communities Summit this summer. The event will be held in Chicago on June 22 and 23 and marks the first big-scale event since CEO Mark Zuckerberg announced earlier this year that he wants Facebook to play a bigger part in building communities. “Whether connecting with other fisherman in your town to share tips, organizing a get together for new parents in your neighborhood or finding others dealing with the same medical condition, people use Facebook Groups to connect in personal, practical and powerful ways,” Facebook Groups Product Director Alex Deve said. The company is inviting admins to apply to attend. The conference will be free, with hotel and food paid for by Facebook, but attendees still need to buy their own flight. – ADWEEK

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A man suspected of firing at sheriff's deputies was arrested in Covina, California after an hours-long barricade and surrender broadcast over Facebook Live. “Tell your men to stand back I’ll (expletive) walk out surrendering,” suspect Sean Vazquez, 20, said on Facebook Live. Octavio Medina, Vazquez’s stepfather, said the man was high on drugs and in the house with a friend. Vasquez came out and surrendered after negotiations on Facebook Live. Medina said Vazquez's younger brother drowned a few years ago, followed by the death of his father. “He’s a good kid, he’s a good kid. He just has some pain in his heart that he’s fighting demons,” Medina said. – CBS NEWS

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Recode examines Facebook's acquisition of Instagram five years ago and concludes that the $1 billion purchase was a bargain. At the time, Instagram had just 30 million users and zero revenue; today, it has more than 600 million users, and many analysts believe it will soon be a multi-billion dollar ad business. Former Facebook executive Mike Hoefflinger said the purchase proved that Facebook could build multiple products at the same time, and also sent a message to other entrepreneurs that Facebook was the best place in Silicon Valley to drive massive growth. “And therein lies the priceless value of the Instagram story: proof of existence that Zuckerberg can turn visions of growth and impact into reality without undue meddling,” Hoefflinger wrote. “A clear message to the best builders in the world that if you want to play truly big, come work with Facebook.” – RECODE

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