Starting Monday, we'll be folding Inside Snap and Inside Facebook into a new newsletter we're calling Inside Social. We'll continue to cover all the issues surrounding these two social media giants, but will be able to keep you up to speed on other companies in the social space, like Twitter, Instagram, WhatsApp and more.
Inside Social will arrive in your inbox five days a week, and will be open to all subscribers, free and premium, through the end of August. After that, four of the five issues of Inside Social will be for Premium subscribers only. Free subscribers will still get one issue per week, but will miss out on the special reporting and other content we have planned.
A Premium subscription to Inside Social is only $10 per month, and considering you may be able to include it on your expense report as a research tool, that's not a bad deal. For an even better deal, sign up for our Unlimited Premium plan, which gives you access to the entire suite of Inside newsletters, including Inside Bitcoin, Inside AI, Inside Trump and more, for only $25 a month. Upgrade to Premium here.
And as a bonus to subscribers of this newsletter, we'll have a special roundup of Facebook-only news which we'll bring you every other week.
Thanks for being a loyal reader of Inside Facebook. We think you'll appreciate the expanded coverage of social media we're planning with Inside Social.
$FB (11 a.m. EST): $167.95 (↑ 0.33%) // 90-day high: $172.45 // 90-day low: $144.85 // More info
Facebook launched its new original video tab Watch this week. The platform was available on Thursday to a limited number of users and will eventually roll out to all users in the U.S. on mobile, desktop and Facebook's TV apps. The videos will be original content created exclusively for Facebook and Watch has been described as a "mashup" of YouTube and Netflix. The channel is open to all content creators and will contain a percentage of shows funded by Facebook, and the initial programming includes live event coverage, reality TV, and scripted programs. — TECHCRUNCH
Facebook has killed two of its apps, Lifestage and Groups. Facebook Groups launched in 2014 and let users manage and interact with groups they belong to or had an interest in. Starting September 1, users will no longer be able to log into the Groups app, but will still be able to access groups through the main app. Lifestage was an app for people under the age of 21 that was intended to be an alternative to Snapchat, but Facebook's Instagram has already surpassed Snapchat with 250 million daily users compared to Snapchat's 166 million. Lifestage was pulled from the app store Aug. 4. — BUSINESS INSIDER
Advertisers will no longer have to pay for unintentional clicks on Facebook. The company's product marketing manager Brett Vogel said Facebook won't charge for those clicks in its Audience Network (where Facebook runs ads in other apps), and those clicks won’t be included in the metrics shared with advertisers and publishers. A click will be deemed unintentional if the user bounces back in two seconds or less. — ADAGE
WhatsApp is testing a UPI-based peer-to-peer payment system. The mobile payment platform was tested on the latest 2.17.295 version of Android beta, and indicates an imminent rollout of the system, possibly by the end of the year. Facebook, which bought WhatsApp for a record $19 billion in 2014, already has peer-to-peer payments in its Messenger app. Tencent's WeChat messaging app also supports payment services. — EXPRESS UK
Malware has been discovered in software meant to recover Facebook passwords. The software is being actively marketed in ad campaigns, but once downloaded, it injects malicious code that makes the user's passwords and credentials vulnerable. The malware was discovered and named "Instant Karma"by researchers at the Sydney company LMNTRIX Labs. — TECHCRUNCH
WhatsApp briefly tested photo filters for Android. The photo filters, which include Pop, B&W, Cool, Chrome, and Film, are already available for iOS users. The filters were rolled out in the 2.17.297 beta version and removed in the 2.17.298 version. WhatsApp is reportedly also testing colored status updates similar to the Facebook feature. — INDIAN EXPRESS
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