Inside Google & Alphabet - May 15th, 2019

Inside Google & Alphabet (May 15th, 2019)

Travel Tools / New Advertising Formats / Prabhakar Raghavan


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1. Google revamped its travel tools, making them more accessible from the desktop. Previously more focused on mobile Internet, the travel tools allow users to view information about previous trips as well as take advantage of searching for new excursions. The travel tools also are integrated with Google Search and Google Maps. -- TECHCRUNCH


2. Google has announced several new advertising formats that cover Search, Discover, and YouTube. It's even going to show ads on the homepage of its mobile app. This is after Google experienced a pretty severe dip in cost per click (CPC) across its properties. Google is also revamping its shopping offerings  and aiming for a bigger slice of the ecommerce pie. -- ADAGE


3. CNET interviewed Google ad chief Prabhakar Raghavan and the conversation quickly turned to privacy. Google's got a thin line to walk: it has to implement enough privacy controls to dodge harsh government oversight (and hefty EU fines)  without overly endangering the 85% of Alphabet's annual revenue that comes from sales of well-targeted advertising. -- CNBC 
 


4. Google may be close to settling a class action lawsuit brought by owners of the original Pixel smartphone. It hasn't been approved by the court yet, but Google is offering up to $500 to owners of the original Pixel, who sued Google over an issue with defective microphones in some Pixel units. -- UBERGIZMO


5. Google is launching a new privacy hub in Germany. It's expected to open by the end of the year. -- YAHOO FINANCE  

6. Google has started a new grant fund to support online safety projects. -- THE IRISH NEWS 

7. New York City's mayor has blasted Google for the greenhouse gas emissions of its New York City building. -- BUSINESS INSIDER INDIA 

8. Google has launched Rivet, an app encouraging kids to read. -- AUSDROID 

9. How much do you know about Google Doc's revision history tools? PC Mag AU has step-by-step instructions for making the most of them. -- PC MAG AU

10. Some Game of Thrones fans are so angry at the show's creators that they've organized a "Google bombing" against them. -- NEWS18


Tara Calishain has been writing about search engines since 1996, when she wrote the Official Netscape Guide to Internet Research. She's since authored or co-authored several other search-related books, including Google Hacks. Tara is obsessed with all things related to online information collections. You can say hi at @ResearchBuzz on Twitter.

Editing team: Kim Lyons (Pittsburgh-based journalist and managing editor at Inside); Susmita Baral (senior editor at Inside, who runs the biggest mac and cheese account on Instagram); and David Stegon (senior editor at Inside, whose reporting experience includes cryptocurrency and technology).


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