Inside Google & Alphabet - May 16th, 2019

Inside Google & Alphabet (May 16th, 2019)

Sustainable Fashion / Titan Security Key / Project Campfire

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$GOOG (9:30 AM EST): $1,165.01 (+.07%) // More info

1. Google and Stella McCartney are teaming up to try to make sustainable fashion more attainable. The fashion business uses a lot of water and generates a lot of carbon emissions. Google will use data analytics and machine learning to aggregate this data from supply chains, and Stella McCartney will "translate" the data into actionable information for fashion brands, so they may choose what raw materials and processes they use to produce their wares. Cotton and viscose, two widely produced materials, will be scrutinized first by the project.  -- HARPER'S BAZAAR

2. Google's Titan Security Key has a security problem of its own. The issue requires an attacker to be within 30 feet of the device and involves Bluetooth; the USB and NFC security keys are not affected by the problem. Google is replacing the flawed keys and recommends users unpair them while waiting for replacements. -- CBR ONLINE


3. It looks like Google might have killed off Project Campfire. The feature would have allowed Chromebooks to switch between using Chrome OS and Windows 10 and would have been called Alt OS. A Reddit user noticed some code changes indicating the Alt OS feature had been deprecated. Google is not expected to announce this change since Project Campfire never got beyond rumor stage. -- NEOWIN

4. An annual survey finds that smart speakers like Google Home and Amazon's Alexa devices are becoming more common in American households. The 21st annual survey by the Consumer Technology Association (CTA) found that 31 percent of American households now own a smart speaker device. That's up from 8 percent in 2016, though it's far lower than the percentage of households with televisions (95 percent) and smartphones (91 percent). This rapid adoption of voice interface tech continues despite security concerns. -- DIGITAL TRENDS

5. Google gave away over 19,000 Google Home Minis to fans at a Portland Trail Blazers game. Activating the device gives fans a chance to win free tickets. -- CNET

6. YouTube creators will have a chance to get a cut of YouTube's new shopping features. -- TUBEFILTER 

7. Google is assuring Webmasters that here has been no recent change to Google's search algorithm. -- SEARCH ENGINE ROUNDTABLE

8. Australia is considering its own version of "Right to be Forgotten" legislation. This would require Google to remove (or hide) search results. -- ABC AU

9. Google teamed up with the Emergency Medicine Kenya Foundation (EMKF) to map out emergency medical services around Kenya. The project is 87 percent complete. -- CAPITAL BUSINESS

10. Carmen Sandiego is back on Google Earth. Only in this game, she's the hero. -- KNOWTECHIE

Tara Calishain has been writing about search engines since 1996, when she wrote the Official Netscape Guide to Internet Research. She's since authored or co-authored several other search-related books, including Google Hacks. Tara is obsessed with all things related to online information collections. You can say hi at @ResearchBuzz on Twitter.

Editing team: Kim Lyons (Pittsburgh-based journalist and managing editor at Inside); Susmita Baral (senior editor at Inside, who runs the biggest mac and cheese account on Instagram); and David Stegon (senior editor at Inside, whose reporting experience includes cryptocurrency and technology).

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