Inside Google & Alphabet - May 17th, 2019

Inside Google & Alphabet (May 17th, 2019)

Google Leaks/ Google Marketing Live / Nest

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1. The way Google handles major leaks may have changed over time. Recent documents indicate that Google's Stop Leaks program has changed somewhat between 2016 and today, with recent major leaks possibly being pursued less aggressively than 2016 and 2017 leaks. This is a time of tension between Google's leadership and its workforce; organizers of a 2018 walkout are claiming company retaliation in the form of demotions, lost responsibility, and hostile work environments. -- WIRED

2. Google has developed advertising initiatives that allow for integrated marketing on multiple Google properties. Search Engine Land looks at the Google Marketing Live conference and how Google Search has moved from being central to AdWords to a single aspect of a multi-channel marketing funnel that works across several Google properties, from Search to Maps to YouTube to Google Play. Privacy was a central issue at this conference, just as it was at Google I/O. -- SEARCH ENGINE LAND

3. Google has backtracked on deprecating Works with Nest after user outcry. At the Google I/O conference, Google announced it would be shifting Nest users to Google accounts and ending the Works with Nest program, which integrates Nest with other smart devices. Nest was acquired by Google in 2014; its users protested strongly against this change. In response, Google is offering a temporary reprieve and in the meantime is developing third-party integration of its own, which will go through Google Assistant. -- THE REGISTER

4. Google launches new video series on SEO called SEO Mythbusting. Google's new video series aims to explain SEO to newer Web developers. Search Engine Journal has broken down the video and the various factors integral to good SEO along with an analysis of what was said. The last, most surprising question: why is it so important for companies to rank high in Google results? -- SEARCH ENGINE JOURNAL  

5. Google's Pixel 4 smartphone is expected to launch in October. The rumor mill is already going full blast. -- GIZBOT

6. Google has created a new tool that translates speech to speech. This is a step up from the usual method of translating speech to text, and then back to speech. -- ENGADGET

7. Google has been ordered by an Indian court to take down certain articles about EbixCash. The articles are considered defamatory. -- BUSINESS STANDARD

8. Google's Street View cars are headed to Amsterdam. They're going to measure air quality. -- ANI  

9. Google Live Transcribe is going beyond mere words. Now you'll get door knocks and even whistling in your transcriptions. -- PC MAG UK

10. One of the titles available on the Oculus Quest VR headset at launch? Why, it's YouTube VR! - CNET

Tara Calishain has been writing about search engines since 1996, when she wrote the Official Netscape Guide to Internet Research. She's since authored or co-authored several other search-related books, including Google Hacks. Tara is obsessed with all things related to online information collections. You can say hi at @ResearchBuzz on Twitter.

Editing team: Kim Lyons (Pittsburgh-based journalist and managing editor at Inside); Susmita Baral (senior editor at Inside, who runs the biggest mac and cheese account on Instagram); and David Stegon (senior editor at Inside, whose reporting experience includes cryptocurrency and technology).

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