Inside Google & Alphabet - June 6th, 2019 |

Inside Google & Alphabet (Jun 6th, 2019)

YouTube Controversies / Online Advertising / Yahoo's Big Mistake

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1. YouTube has updated its hate speech policy and slightly changed course on Steven Crowder. The revamped hate speech policy overtly bans white supremacist videos as well as hoax videos that refute the existence of well-documented events (like the Holocaust). Meanwhile, YouTube has decided to demonetize the videos of Steven Crowder, a YouTube host who has made videos referring to Vox host Carlos Maza with racial and homophobic slurs. The demonetizing of a video means it can't make advertising dollars, but it won't be banned or removed from YouTube's platform. Google employees are protesting Google's inaction with a #NoPrideinYT hashtag.-- ARS TECHNICA

2. A recently-issued report predicts Google and Facebook to keep a huge slice of the online advertising pie. The report, created by consultancy PwC, expects the online advertising industry to reach $160 billion by 2023, up from $107 billion now. Facebook and Google alone received 60 percent of internet advertising dollars in 2018 — 3 percent higher than the previous year. It's not just being an enormous company that gets market share — Amazon's the largest online retailer in the country and it has a single-digit share in online advertising thanks to Google and Facebook's grip. -- REUTERS  

3. Throwback Thursday: Yahoo's Big 2002 Mistake. It's hard to remember these days, but Google wasn't always an internet monolith. In fact, in the early 2000s, it looked almost like an also-ran; it had started in 1998, while other search engines like Lycos, Excite and Ask had started between 1994 and 1996. And then there was Yahoo, which dominated the early internet (and started in 1994).

In 2002, Yahoo was still reeling from the burst of the dot-com bubble that ushered in the 21st century. But business wasn't bad; while advertising revenue had dropped, Yahoo's first quarter of 2002 showed gains in fee-based services and an expanded user base. Then-CEO Terry Semel was confident in his turnaround plan, which included acquisitions and expansions. 

In the summer of 2002, he approached Google with an offer: Yahoo would acquire Google for $3 billion. Google demurred, with Yahoo's own executives believing Google was worth at least $5 billion. Terry Semel, in a decision that will go down in Internet history, said no to that much money and turned elsewhere, buying search engine tech company Inktomi in December of 2002 for a comparatively modest $235 million. 

Two years later, in the summer of 2004, Google went public. Its market cap today is a little less than $725 billion. And Yahoo? It was sold to Verizon a few years ago for $4.6 billion — even less than the $5 billion Google was valued at many years before.

4. Waterfront Toronto has decided to delay its vote on the controversial Sidewalk Labs development. The Alphabet-owned Sidewalk Labs wants to develop a "smart city" neighborhood (featuring everything from timber buildings to heated bike lanes) in the capital city of Ontario in Canada . The project has already attracted controversy about privacy due to some of the integrated technology and at least one privacy lawsuit. The development vote will now take place in December or January after previously being scheduled for September. -- CITYNEWS

5. Some new features of Google maps are India-specific. They include information on bus travel times, real-time information on trains, and mixed-mode travel guidance. -- TIMES OF INDIA

6. Google has appealed the EU fine over its search advertising practices. The 1.49 billion euro ($1.69 billion US) fine was issued in March. -- THE IRISH NEWS

7. YouTube will livestream 10 hours of E3 content. It's even going to offer guest stars and musical performances. -- ENGADGET

8. Want to know how fast you're driving? You can always check your Google Maps speedometer. -- 9TO5 GOOGLE 

9. Google Chrome 75 has launched. And it's got a whopping 42 security fixes baked in, as well as a new management feature for security keys. -- SC MEDIA 

10. Google has been monitoring air quality via Google Street View for years. Now it's sharing that data with scientists in an updated data set. -- TECHCRUNCH 

Tara Calishain has been writing about search engines since 1996, when she wrote the Official Netscape Guide to Internet Research. She's since authored or co-authored several other search-related books, including Google Hacks. Tara is obsessed with all things related to online information collections. You can say hi at @ResearchBuzz on Twitter.

Editing team: Kim Lyons (Pittsburgh-based journalist and managing editor at Inside), David Stegon (senior editor at Inside, whose reporting experience includes cryptocurrency and technology), and Bobby Cherry (senior editor at Inside, who’s always on social media).

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