EU antitrust officials have launched two investigations into Google's advertising practices centered around data and technology. Regulators have asked advertisers to provide them with information about the search engine's policies.
- The EU has sent Google's advertisers a 13-page questionnaire to inquire about the "Include Google Display Network" feature.
- The EU wants to know if Google restricts access to YouTube and provides rebates to advertisers that use its intermediaries.
- In the past three years, Google has received $10B in fines over anticompetitive behavior in the online shopping sector, Android smartphones, and online advertising.
- Google and Facebook account for 50% of the global internet ad sales market.
- Both companies are currently facing a U.S. lawsuit over a 2018 agreement that enables Facebook's clients to integrate their ads into Google's publishing partners. The tech giants have been accused of price fixing.