A Norwegian company has developed an app and tracking system that seeks to reduce the number of reindeer killed by trains. SaveMyReindeer can alert train drivers when they are nearing the animals. The driver can decide whether to accelerate to avoid an accident, slow down, or stop completely. The reindeer owner also receives an alert on their smartphone, giving them time to move the livestock. Each year, train collisions kill around 6,500 of the Nordic region’s 600,000 reindeer. — IOB