Inside Marketing - October 11th, 2019

Inside Marketing (Oct 11th, 2019)

"Breaking Bad" Pop-Up / Subway Names CMO / Marketing As Science

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1. Marketing for the "Breaking Bad" feature film will include an immersive pop-up. The promotion for the film, which is called "El Camino," will involve an interactive West Hollywood event called “The Breaking Bad Experience." Tickets to the pop-up, which runs from October 16 through the end of the year, will cost $30 and will include access to set re-creations and one drink and food item from a branded menu, all during a visit capped at 90 minutes. Servers will reportedly be clad in hazmat suits intended to remind attendees of those worn by "Breaking Bad" characters Walter White and Jesse Pinkman as they manufactured crystal methamphetamine. “We couldn’t be more excited to bring the world of 'Breaking Bad' to life,” pop-up partner Derek Berry says. “We are always looking to further elevate the nostalgic pop-up experience into something both foodies and show fans will love." - AD WEEK

2. Publishers are putting big money into marketing their subscription products. In the first half of 2019, for example, The Washington Post put about $14 million into marketing its paid offerings, a figure that's double what it dropped at the same time last year. One reason for the increased spend might be the addition of CMOs to the rosters of The Post, Hearst Newspapers and The New York Times in 2018, leading to reorganization and increased focus in the media companies' marketing units. - DIGIDAY

3. Marketers with some of the country's biggest brands are bracing for a recession. Clorox CMO Stacy Grier says that an additional concern is the 2020 election, as "candidates on digital and social media will drive up costs there," forcing the brand to stretch its budget. Fiat Chrysler Automobiles' Chief Marketing Officer Olivier Francois says that belt tightening efforts include skipping marketing efforts around the Super Bowl for the first time since 2009. - AD AGE

4. Marketers who rely on surveillance marketing will need to change with the times. While audiences once gave their personal information away with gleeful abandon, privacy concerns over data collection are no longer a fringe concern, and are instead an issue that's hit the mainstream. One solution is to "create optimized consent experiences that fully explain the value exchange and provide real choices," suggests MarTech East speaker Duane Schulz. "Rather than letting privacy be a lawyer’s issue, steered by different priorities, marketers can take ownership of privacy and consent to bring it into the heart of customer experience." - MARKETING LAND

5. Fashion blog Man Repeller has built out a brand consultancy. The popular site has long been the place to find high-profile branded content, but now Leandra Medine's little blog boasts a five-person commercial team, among other departments. According to Patty Carnevale, Man Repeller's head of partnerships, the team asks "‘What problems are you trying to solve? Who you're trying to reach? What are you trying to accomplish?’ And from there then we tailor how we're going to approach that conversation based off what we hear." - THE DRUM

6. After a 10-month search for a CMO, Subway has settled on Carrie Walsh. The position has been vacant since January, when Joe Tripodi bowed out after three years in the gig. Walsh was most recently the SVP of Michaels Stores, and says via statement that she has "been a Subway customer and brand fan throughout my life and am thrilled to be joining this iconic brand and great team." - FOOD BUSINESS NEWS

7. Marketing needs to be approached as a science, the associate director of the Ehrenberg-Bass Institute of Marketing Science says. During a Festival of Marketing speech Thursday, professor Jenni Romaniuk asked “with the changes marketing is facing with the C-suite and getting credibility with the board, can we afford to not take ourselves seriously as a marketing discipline? Can we afford to wait for that or will we just get rendered obsolete by the CFO in the company? We can move now and get there more quickly than if we have to wait for all of the people who don’t think marketing is a science to first die.” - MARKETING WEEK

8. A new marketing campaign from seeks to attract the children of the 1990s. According to a press release, the " Lisa Frank Flat," which looks like what might happen if all the iconic artist's school supplies came to life, will be "totally bookable" on in an effort to "reward travelers with a blast from their past." Reservations for the downtown Los Angeles penthouse open today, and will be available through October 27. The effort will "create social media conversations," reporter Dianna Christe notes, as well as "content generated by the consumers who actually go through with the booking and have a Lisa Frank-inspired bonanza." - MARKETING DIVE

9. The COCA-Center of Creative Arts is looking for a Director of Marketing and Sales. The arts and education center, which is based in St. Louis, Missouri, says that qualified candidates must have at least seven years of experience and "a track record of developing and leading successful marketing and communication campaigns that achieve specific measurable results." - AMA

10. The National Sleep Foundation is looking for a Marketing and Communications Manager. In the role, you'd focus on the foundation's Sleep Awareness Week and Drowsy Driving Prevention Week efforts, as well as "create and implement marketing plans that promote and drive the growth of web properties, education programs, membership programs, journal, and other assets." - AMA

Eve Batey is a writer, editor, and consultant based in San Francisco. She also owns a store and writes about the business of true crime. You can find her on Instagram at @evelb or via email at

Editor: Kim Lyons (Pittsburgh-based journalist and managing editor at Inside).

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