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Inside Marketing (Oct 16th, 2019)

1. Google is facing mounting skepticism from web marketers. According to a recent survey of 1,589 online marketing pros, statements made by Google on topics like search rank and article posting numbers were largely met with disbelief. Rand Fishkin, the founder of audience intelligence company SparkToro, says these results suggest that "repeating and amplifying" Google's statements "without critical assessment may be misleading others, and could harm your or your clients’ prospects for optimal performance." - WHAT'S NEW IN PUBLISHING

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3. Dunkin's CMO is stepping down. Tony Weisman's time to make the donuts has ended, as the company announced Tuesday that he would be departing the brand December 1. He's been in the role since 2017, and oversaw a revamp that included a name switch from Dunkin' Donuts to simply "Dunkin'." U.S. president Dave Hoffman will temporarily take over Weisman's duties until a successor can be found. - AD WEEK

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4. Marketing Week is launching a new series on how the job of marketer differs from region to region. The series, which will look at "what it takes to work as a marketer in key regions around the world, both from a culture perspective, as well as looking at the role marketing plays in businesses more general," begins with an overview of the challenges faced by marketers in Japan, where the profession "has not been regarded as a strategic function." - MARKETING WEEK

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5. Mozilla hasn't used Facebook for marketing for 18 months. Mozilla quit all its marketing efforts across every Facebook-owned platform over concerns with its data practices and appears not to regret the break. “Facebook was one of our better-performing channels at the time that we made the decision,” Mozilla CMO Jascha Kaykas-Wolff says, but since Mozilla broke ties with Facebook, "we’ve been able to maintain and improve the performance of [our] marketing programs." - DIGIDAY

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6. Bots are reportedly behind most social media marketing campaigns to support vaping. According to a new report from public health nonprofit The Public Good Projects, 80 percent of the tweets they found that were in support of vaping and e-cigarettes were posted by bots. Many of the tweets promoted false information about vaping or accused scientists of "hiding the truth" about e-cigarette smoking. - WALL STREET JOURNAL

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7. Social media marketing spend is expected to exceed print spend in 2019. Zenith Media predicts that this year, global social media spend will increase by 20 percent, pushing it past print spend for the first time in history. Social spend is expected to clock in at $84 billion, ranking it third behind TV and paid search budgets. - MARKETING LAND

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8. Last week, Publicis Groupe was in a “painful situation.” This week, it won over Disney. The global agency was still reeling from last week's bad earnings report, but on Monday, CEO Arthur Sadoun emailed staff to announce that following an “intense” four-month pitch, the company had won a major part of the Walt Disney business, triumphing over agencies like Omnicom, Dentsu Aegis Network and Horizon. - NEW YORK TIMES

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9. The city of Largo, Florida, is looking for a Communications and Marketing Manager. Compensation ranges between $53,000 - $66,300 for the position, which would involve "digital engagement, advertising, public communications, internal communications, and multimedia." Qualified candidates must have at least five years of experience. - GOVERNMENT JOBS

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10. Louisiana State University is seeking a Professional-in-Residence for Digital Advertising. The posting, which is located at the school's Baton Rouge campus, would involve two classes in digital advertising and strategic communication. Qualified candidates must have a Master's or above in Mass Communication, Advertising, or Digital Media, and 8-10 years of experience in the field. - LSU

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Eve Batey is a writer, editor, and consultant based in San Francisco. She also owns a store and writes about the business of true crime. You can find her on Instagram at @evelb or via email at eve@inside.com.

Editor: Kim Lyons (Pittsburgh-based journalist and managing editor at Inside).

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