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Inside Marketing (Nov 4th, 2019)

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Marie Claire UK will launch a hair and beauty salon, Marie Claire Jet Style, for "women on the go" later this month. The so-called "speed beauty" salons will be located in airports and train stations, including Kings Cross and Heathrow, after the company identified how much time working women spend in transit. Managing director Justine Southall said even though its print magazine is no more, Marie Claire's digital business is strong. The salons will align with the Marie Claire brand "because…a huge portion of our audience globally are working and career women, and so it very much fits with our other propositions," Southall said. Following the UK launches, the company plans to open more than 200 Marie Claire Jet Style salons across the world in the next two years.-- WHAT'S NEW IN PUBLISHING

Thanksgiving is still a couple of weeks away, but Black Friday deals are already in full swing. A survey by e-commerce platform Profitero found that 25 percent of consumers have already started holiday shopping, and with a shorter time span between Thanksgiving and Christmas, retailers are pushing deals weeks earlier this year. Fast Company says it's an annoying trend that may continue, as shopping malls decline and brick-and-mortar retailers seek creative ways to draw in end-of-year shoppers. -- FAST COMPANY

Patrick McLean has been named chief marketing office of drugstore chain Walgreens. The former CMO at TD Bank, McLean will replace interim CMO Alyssa Raine, who will continue in a VP role at the company. McLean will report to Vineet Mehra, who is global CMO of Walgreens' parent company Walgreens Boots Alliance.  -- THE DRUM

Even though several high profile brands have eliminated the role of chief marketing officer, there's some hope for current CMOs, according to Forrester Research. In 2020, CMOs will need to be more strategic about martech investments, create meaningful customer experiences and ensure their companies are focused on employee loyalty, according to its Predictions 2020: CMO report (paid download). "Businesses can no longer afford any amount of disconnect or fragmentation in the brand," the report states. - MARTECH TODAY

ICYMI: McDonald's offered an apology for its 'Sundae Bloody Sundae' Halloween promotion in the UK. A spokesperson for the restaurant says the slogan, which was used to promote a dessert in Portugal, was not intended as an "insensitive reference to any historical event." The term "Bloody Sunday" often refers to a day in 1972 when British soldiers shot at unarmed protesters in Northern Ireland, killing 13. The spokesperson explained the "Bloody" sundae adverts were designed as a Halloween celebration but the promotion has since been canceled. -- BBC

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