Kim Kardashian West, Leonardo DiCaprio, Sacha Baron Cohen, Katy Perry, and other celebrities say they won't post to Facebook or Instagram on Wednesday in support of the #StopHateForProfit campaign. The project aims to hold Facebook accountable for what it sees as a failure to prevent hate speech and misinformation from spreading on the platforms.
- The announcement of celebrities "freezing" their Instagram and Facebook accounts for a day was met largely with criticism and eye-rolls online, due to the minimal nature of the action.
- Others online encouraged Kardashian West to delete Facebook entirely.
- In July, more than 400 companies agreed to pause advertising on Facebook for the month in protest of harmful content.
- The temporary boycott didn't appear to hurt Facebook's bottom line as the company has seen growth amid the pandemic.