Liberal messaging flourishes on Instagram, whereas conservative voices are more prominent on Facebook, according to data on U.S. usage from CrowdTangle. Additionally, there appears to be more civic engagement on Instagram, as posts with the words "register to vote" received 14 times as many interactions on Instagram than on Facebook.
- Posts related to climate change from top accounts receive three times as much engagement on Instagram than Facebook, and "Make America Great Again" posts receive twice as many interactions on Facebook as they do on Instagram.
- The top 50 Instagram accounts generated four times the engagement of the top 50 Facebook accounts.
- Instagram skews younger than Facebook. The average age of a Facebook user is 40.5 years; on Instagram, it's under 35 years.
- The caveat: CrowdTangle's data analyzed interactions with prominent public pages, not individual user accounts.