Forbes is launching its own paid newsletter platform where users can subscribe to individual contributors, Axios reports. Revenue from subscriptions will be split with Forbes 50/50, though approved writers will receive a "guaranteed minimum of a full-time Forbes salary and benefits," plus ad revenue share. There will be more editorial oversight over newsletter content than on a platform like Substack, which only takes a 10% cut of subscription revenue.
- Forbes will launch the platform with 20-30 writers who already have significant followings, including former Houston Chronicle tech editor Dwight Silverman and Forbes travel writer Suzanne Rowan Kelleher.
- Ultimately, Forbes wants to make the platform available to all 2,800 of its contributors.
- The ad revenue share for writers will be based on page views and recurring visitors.
- Newsletter subscriptions will need to be purchased individually; a Forbes unlimited access digital subscription will not gain users access to all newsletter content.
- The first newsletters as part of Forbes' new program are expected to launch closer to Q2.